Auramithra

Power Drink Packaging for Futuredge Design Studio

Auramithra epitomizes both minimalism and intensity. It features a noisy dark gray canvas, accented with a ribbon-like swirl of colors, representing the dormant power within. The bottle is further adorned with small, detailed black symbols of energy, encouraging a closer look. Vibrant hues for the brand name strikingly contrast against the dark backdrop, enhancing the visual appeal and achieving a harmonious balance with a mysterious appearance. This design approach skillfully conveys the essence of Auramithra, merging simplicity with a profound energy narrative.

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Auramithra by Arvin Maleki

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Power Drink Packaging by Arvin Maleki

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Arvin Maleki Auramithra

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Arvin Maleki Power Drink Packaging

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Arvin Maleki Designer Portrait Photo

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Futuredge Design StudioBrand Logo

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Unique Properties

Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.

Tags

Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink

Production Technology

Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.

Design Challenge

The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.

Project Duration

The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.

Operation Flow

The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.

Research

The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.

Inspiration

Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.

Image Credits

Image#1: Creator Arvin Maleki, Auramithra, 2024 Image#2: Creator Arvin Maleki, Auramithra, 2024 Image#3: Creator Arvin Maleki, Auramithra, 2024 Image#4: Creator Arvin Maleki, Auramithra, 2024

Project Overview

Auramithra Power Drink Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Arvin Maleki was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Auramithra Power Drink Packaging.

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