Seawool

Branding Project for Tainan University of Technology/Product Design Deparment

The brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. The logo, presented in uppercase, symbolized a spirit of continuous innovation and the double letter o represents circular sustainability, signified perpetual renewal. The overall design exudes elegance, representing a pursuit of fashion and quality. The standard font integrates elements of waves and upward motion, shows her respect for nature and ongoing progress. The brand is vibrant, innovative and a leader in both fashion and environmental trends.

Download Press Kit № 160731

Download Press Kit № 160731 Branding Project for Tainan University of Technology/Product Design Deparment by ChungSheng Chen to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Seawool by ChungSheng Chen

Download 1800 Pixels JPEG Image.

Branding Project by ChungSheng Chen

Download 1800 Pixels JPEG Image.

ChungSheng Chen Seawool

Download 1800 Pixels JPEG Image.

ChungSheng Chen Branding Project

Download 1800 Pixels JPEG Image.

ChungSheng Chen Design Team Photo

Download 1800 Pixels JPEG Image.

Tainan University of Technology Product Design DeparmentBrand Logo

Download 1800 Pixels JPEG Image.

ChungSheng Chen Corporate Logo

Download 1800 Pixels JPEG Image.

Unique Properties

Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.

Tags

Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.

Production Technology

The Branding project all done in Adobe Illustrator and Photoshop software.

Design Challenge

The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.

Project Duration

The Branding project commenced in Sept.2022 and concluded in May,2023.

Operation Flow

The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.

Research

Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.

Inspiration

The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.

Image Credits

All images copyright: Acdesign Associates International Co.,Ltd.

Project Overview

Seawool Branding Project has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

ChungSheng Chen was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Seawool Branding Project.

ChungSheng Chen Press Releases

We provide a series of press releases on ChungSheng Chen that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 22 press releases are available right now.

ChungSheng Chen Newsroom

Dive into ChungSheng Chen Newsroom to explore celebrated designs and projects.