Inmyes

Branding Project for Tainan University of Technology/Product Design Department

The brand name is acronym from the sentence in oneself eyes, is the concept of viewing the world from a personal perspective and the initial in lowercase underscores a closer, more personalized connection with consumers. The brand logo presented in uppercase letter M enclosed in the shape of eyeglass frames, symbolizes a handshake image with mutual trust between company and customers. Standard colors include stylish purple and vibrant orange, adding lively appeal. The brand offers premium, stylish eyewear, building trust and relationships with consumers.

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Inmyes by ChungSheng Chen

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Branding Project by ChungSheng Chen

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ChungSheng Chen Inmyes

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ChungSheng Chen Branding Project

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Tainan University of Technology Product Design DepartmentBrand Logo

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ChungSheng Chen Corporate Logo

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Unique Properties

The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion

Tags

Branding, Visual Identity, Logo Design, Lenses, Eyeglass

Production Technology

The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.

Design Challenge

Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.

Project Duration

The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.

Operation Flow

The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.

Research

iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".

Inspiration

The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.

Image Credits

Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.

Project Overview

Inmyes Branding Project has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

ChungSheng Chen was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Inmyes Branding Project.

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