Alita

Bottle design and labels for MV GROUP

The main goal of the redesign is to increase the overall brand awareness and highlight the distinctive features such as classical production methods, raw materials and quality. The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.

Download Press Kit № 55205

Download Press Kit № 55205 Bottle design and labels for MV GROUP by Asta Kauspedaite to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Alita by Asta Kauspedaite

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Bottle design and labels by Asta Kauspedaite

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Asta Kauspedaite Alita

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Asta Kauspedaite Bottle design and labels

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MV GROUPBrand Logo

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Alita Bottle design and labels Press Releases

For Alita, we offer press releases in multiple languages, including: English.

Alita Bottle design and labels Media Articles

Leverage our ready-to-publish articles on Alita, offered in a range of languages: English, Spanish, Arabic (Standard), Indonesian, Italian, German, Dutch, Turkish, Japanese, Russian, Chinese (Mandarin), Hindi, French, Portuguese and Korean.

Unique Properties

The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.

Tags

Alita, sparkling wine, design, Studija Creata, Lithuania

Production Technology

Glass bottle. Flexo printing.

Design Challenge

Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.

Project Duration

New ALITA was introduced on the eve of the year 2017.

Operation Flow

The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.

Inspiration

ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.

Image Credits

Edgaras Marozas

Project Overview

Alita Bottle design and labels has been a Silver winner in the Packaging Design award category in the year 2016 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Asta Kauspedaite was recognized with the coveted Silver A' Design Award in 2017, a testament to excellence of their work Alita Bottle design and labels.

Asta Kauspedaite Press Releases

For journalists seeking engaging content: Explore our press releases featuring Asta Kauspedaite's work, freely available for incorporation into your stories. Immediate access is granted to 9 press releases for all journalists.

Introducing the Redesigned ALITA Sparkling Wine Bottle by Asta Kauspedaite

Asta Kauspedaite's Redesigned ALITA Sparkling Wine Bottle Unveiled in 2017

Asta Kauspedaite Newsroom

Dive into Asta Kauspedaite Newsroom to explore celebrated designs and projects.