Alita
Bottle design and labels for MV GROUP
The main goal of the redesign is to increase the overall brand awareness and highlight the distinctive features such as classical production methods, raw materials and quality. The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Download Press Kit № 55205
Download Press Kit № 55205 Bottle design and labels for MV GROUP by Asta Kauspedaite to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Alita by Asta Kauspedaite
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Bottle design and labels by Asta Kauspedaite
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Asta Kauspedaite Alita
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Asta Kauspedaite Bottle design and labels
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MV GROUPBrand Logo
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Alita Bottle design and labels Press Releases
Explore press materials for Alita, available in languages such as English.
Alita Bottle design and labels Media Articles
We provide articles ready for publication on Alita, offered in several languages: English, Arabic (Standard), Indonesian, Spanish, Korean, Chinese (Mandarin), Hindi, French, Portuguese, Japanese, Russian, Italian, German, Dutch and Turkish.
Unique Properties
The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Tags
Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology
Glass bottle. Flexo printing.
Design Challenge
Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Project Duration
New ALITA was introduced on the eve of the year 2017.
Operation Flow
The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Inspiration
ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Image Credits
Edgaras Marozas
Project Overview
Alita Bottle design and labels has been a Silver winner in the Packaging Design award category in the year 2016 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Asta Kauspedaite was recognized with the coveted Silver A' Design Award in 2017, a testament to excellence of their work Alita Bottle design and labels.
Asta Kauspedaite Press Releases
We provide a series of press releases on Asta Kauspedaite that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 6 press releases are available right now.
Introducing the Redesigned ALITA Sparkling Wine Bottle by Asta Kauspedaite
Asta Kauspedaite's Redesigned ALITA Sparkling Wine Bottle Unveiled in 2017
Asta Kauspedaite Newsroom
Discover outstanding design and award-winning initiatives in the Asta Kauspedaite Newsroom.
