QWERTY

Sofa for CONCEPTICONstudio

Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.

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Download Press Kit № 58713 Sofa for CONCEPTICONstudio by Andrea Cingoli to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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QWERTY by Andrea Cingoli

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Sofa by Andrea Cingoli

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Andrea Cingoli QWERTY

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Andrea Cingoli Sofa

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QWERTY Sofa Press Releases

Discover our press releases for QWERTY available in the following languages: English.

QWERTY Sofa Media Articles

We provide articles ready for publication on QWERTY, offered in several languages: English, Spanish, Japanese, Russian, Italian, Indonesian, German, Dutch, Turkish, Arabic (Standard), Chinese (Mandarin), Hindi, French, Portuguese and Korean.

Unique Properties

Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.

Tags

qwerty, vintage, flexibility, luxury, couch, sofa

Production Technology

stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.

Design Challenge

The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.

Project Duration

The project was created in 2012 in Teramo, and has won: IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture; Red Dot Award Design Concept 2016 in the category of furniture.

Operation Flow

The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.

Research

I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.

Inspiration

The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.

Image Credits

CONCEPTICONstudio

Project Overview

QWERTY Sofa has been a Silver winner in the Furniture Design award category in the year 2017 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Andrea Cingoli was recognized with the coveted Silver A' Design Award in 2018, a testament to excellence of their work QWERTY Sofa.

Andrea Cingoli Press Releases

Journalists and media members can enrich their content with our press releases on Andrea Cingoli, available for free use. Press members can now immediately access 13 press releases.

Introducing QWERTY: The Innovative Sofa Bed by Andrea Cingoli

Discover the unique QWERTY sofa bed, a blend of comfort and functionality, designed by Andrea Cingoli in 2012 in Teramo, Italy.

Andrea Cingoli Newsroom

Step into Andrea Cingoli Newsroom for a showcase of exemplary design and recognized projects.