Biometric Camera
Argus

Biometric Camera for Crea Inc Design LTD

Argos was created as a low cost alternative to more expensive biometric solutions or staffed checkpoints. It's made for locations where laptops or alternate solutions won't work, such as secure offices, airports, and checkpoints. The product architecture houses a long zoom lens camera vertically and only move a light-weight mirror to give pan and tilt functionality. This allowed a compact size and fast movement – it can ID 10-12 people per minute at 3-8 feet. Styling was optimized for serious but minimal look, camouflaging high speed movements behind simple cylindrical form.

Travis Baldwin 2018 Agency Silver Press Kit № 64450

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Download Press Kit № 64450 Biometric Camera for Crea Inc Design LTD by Travis Baldwin to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Argus by Travis Baldwin
Argus by Travis Baldwin

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Biometric Camera by Travis Baldwin
Biometric Camera by Travis Baldwin

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Travis Baldwin Argus
Travis Baldwin Argus

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Travis Baldwin Biometric Camera
Travis Baldwin Biometric Camera

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Crea Inc Design LTDBrand Logo
Crea Inc Design LTDBrand Logo

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Travis Baldwin Corporate Logo
Travis Baldwin Corporate Logo

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Press Kit
Argus Biometric Camera Media Articles

We provide articles ready for publication on Argus, offered in several languages: English, Turkish, Arabic (Standard), Indonesian, Spanish, Chinese (Mandarin), Hindi, French, Portuguese, Korean, Japanese, Russian, Italian, German and Dutch.


Unique Properties

Argus was created as a low cost alternative to more expensive biometric solutions or staffed checkpoints. The current auto-recognition systems are expensive and require multiple cameras around a portal where people pass. They also use high levels of IR light. Argus simplifies this with a single mounted camera system that can pan, tilt, and zoom at high speed to capture all people passing and aims less IR light only at a single person. A longer custom made low-light zoom lens & camera can be used because it is in a vertical orientation. This increases the capture range, even people in wheelchairs. Moving a lightweight mirror rather than heavy camera allows for faster movement and ability to ID multiple people faster. Cost was reduced using off the shelf hi-speed & hi-res cameras, arduino pcb, & servo motors. The cylindrical camera can be mounted in a variety of ways, adding flexibility to use scenarios.

Tags

Biometric camera, Multi-modal, Camera, Iris Recognition, Facial recognition, Identity, Security, Argus, Corvus

Production Technology

Our team approached this challenge by leveraging our previous biometric development experience - we knew we could integrate hi-spec off-the-shelf components to outperform more expensive systems for a fraction of the cost. Argus uses hi-res 75 frame/sec digital cameras, standard motors and arduino PCBs. For select non-standard components we designed bespoke lenses, mechanisms, and enclosures for our specific needs.The lens was custom designed for unique low-light use but high zoom, unique to us and not available commercially. Mechanisms were developed to pan, tilt,and zoom but also be optimized for CNC mfg. The outer housing uses standard PVC pipe as the outer structure with smaller parts that are inserted. The internal parts are part of the CNC mechanism or sheet metal, both greatly reducing cost. Thermal issues were solved with active and convective cooling.

Design Challenge

Our main challenge was to create a high performance biometric camera at a low price to compete with expensive current systems. We used our expertise to invent new ways of configuring off the shelf components in a bespoke design to outperform existing products. From the start we developed the housing to use inexpensive std materials if possible, such as PVC tube structure rather than moldings. Some components were custom fabricated, such as zoom lens & mechanisms. A second goal was a serene external design to convey non-threatening seriousness of purpose. Early concepts had a large moving cylinder to “aim” camera at subjects. This created dramatic movement which was unnerving to people and also caused difficult to control inertia in the device. Our design change to a vertical camera/lens position allowed no visible movement to the subject, and a more compact overall size. Two color schemes, white and black, are available to fit device in different environments.

Project Duration

The project kicked off in Washington D.C., Minnesota, Austin TX and Bristol UK in Dec 2015. Design activities started in Washington and Bristol in Jun 2016. The initial main device low volume production was started in July 2017. Revisions and accessories were continued to be developed until the start of 2018.

Operation Flow

Argus first recognizes faces with a wide angle camera, calculates subject’s face location in 3d space, then sends pan/tilt/zoom instructions to lens abd mirror motors. Built in IR LEDs are aimed at eyes in wavelengths not visible to humans. The camera aims & focuses on each person’s eyes to capture high res iris images. Capture is at 75 frames/sec, ensuring several sharp images on even moving subjects. A 2nd camera captures face ID images. Matching happens on a connected PC in milliseconds, then audio or 360 degree LEDs to communicate status to subject. One use scenario could be in airports when people line up to pass checkpoints. Argus can instruct them to walk forward and pause, where ID capture happens. Where they stand is flexible with the pan-tilt range, and small groups can step forward together. Once identified, people are asked to move forward or wait. Another scenario is a secure site. People passing are constantly verified to biometric profiles of authorized personnel. If non-authorized people are found, alert is sounded.

Research

At the start of the project, we had a general idea of what performance spec we had to meet or exceed, based on market research of competitors. This included costs, installation complexity, identification methodology, and camera specs. The learnings helped us lay out our unique concept. Sales people researched use case scenarios first hand with clients, which was used for product architecture, features, appearance, and placement. Subject well-being was important, so consideration of their experience was a priority. During development look & feel concepts, physical prototypes, and CAD images were continually tested with them for function & aesthetics. Feedback was integrated into later design iterations.Ultimately working prototypes were tested and any performance or other issues were improved until initial manufacture.

Inspiration

Argus is a nondescript mounted camera pillar that can ID 10 people per minute at 3 to 8 feet. It’s made for locations where laptops or alternate solutions won’t work, such as secure offices, airports, and checkpoints. Product layout was optimized to house a long zoom lens camera vertically and only move a mirror to give pan tilt functionality. This allowed a compact size and fast movement, while delivering high performance - groups could be identified at the same time! Initial designs moving a large large lens were deemed too dramatic and inertia presented problems. Styling was optimized for serious but minimal look, camouflaging high speed movements behind an opaque glass lens. Feedback is given to subjects with audio or visual signals allowing use without an operator present.

Image Credits

Image #No 1-5 : Photographer Bill Haushalter, Argus prototype photo shoot, 2016-2017. Image #No 1-5 : Designer Travis Baldwin, Argus Digital Prototype Imaging 2016-2017.

Project Overview

Argus Biometric Camera has been a Silver winner in the Security, Safety and Surveillance Products Design award category in the year 2017 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Travis Baldwin was recognized with the coveted Silver A' Design Award in 2018, a testament to excellence of their work Argus Biometric Camera.

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Travis Baldwin Press Releases

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Travis Baldwin Newsroom

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