Pastry Gift Box
Gift Box for SHANGHAI YUYUAN（GROUP）CO. LTD
Mr. Qiao is a pastry brand of Yu Yuan. The brand is aiming to spread and generate a good word of mouth of the scenery spot and Shanghai city. The inspiration of the design comes from the historical architecture of Shanghai, represents the unique culture. The creative design absorbed the quintessence of the architecture which could be a symbolic image of old-Shanghai style, blended with the modern style. It makes the gift package attracted the tourists to purchase as local specialty.
Download Press Kit № 77858
Download Press Kit № 77858 Gift Box for SHANGHAI YUYUAN（GROUP）CO. LTD by Kazuo Fukushima to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Pastry by Kazuo Fukushima
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Gift Box by Kazuo Fukushima
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Kazuo Fukushima Pastry
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Kazuo Fukushima Gift Box
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Kazuo Fukushima Design Team Photo
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SHANGHAI YUYUAN GROUP CO LTDBrand Logo
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Kazuo Fukushima Corporate Logo
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Pastry Gift Box Gift Box Press Releases
Our Pastry Gift Box press releases are ready in languages: English, for your convenience.
Pastry Gift Box Gift Box Translations
Pastry Gift Box in your language: we provide project translations across multiple languages: Geskenkboks AF, Kutia E Dhuratave SQ, የስጦታ ሳጥን AM, صندوق الهدايا AR, Նվեր Տուփը HY, Hədiyyə Qutusu AZ, Opari-Kutxa EU, Падарункавая Скрынка BE, উপহার বাক্স BN, Poklon Kutija BS, Подаръчната Кутия BG, Gift Box MY, La Caixa De Regal CA, Gift Box EN, Ang Kahon Sa Regalo CEB, Mphatso Bokosi NY, 禮品盒 ZY, 礼品盒 ZH, Scatula Di Rigalu CO, Poklon Kutija HR, Dárková Krabička CS, Gaveæske DA, Geschenkdoos NL, Donacskatolo EO, Kinkekarp ET, Lahjapakkaus FI, Le Coffret Cadeau FR, Am Bogsa Tiodhlac GD, A Caixa De Agasallo GL, სასაჩუქრე ყუთი KA, Geschenkbox DE, Το Κουτί Δώρου EL, ગિફ્ટ બોક્સ GU, Bwat Kado HT, Akwatin Kyauta HA, ʻo Ka Pahu Makana HAW, קופסת מתנה HE, गिफ्ट बॉक्स HI, Khoom Plig Lub Thawv HMN, Az Ajándékdoboz HU, Gjafakassi IS, Igbe Onyinye IG, Kotak Hadiah ID, Bosca Bronntanais GA, La Confezione Regalo IT, ギフトボックスとは JA, Kothak Hadiah JV, ಉಡುಗೊರೆ ಪೆಟ್ಟಿಗೆಯು KN, Сыйлық Қорабы KK, ប្រអប់អំណោយ KM, Agasanduku K'impano RW, 선물 상자는 KO, Qutiya Diyariyê KU, Белек Кутусу KY, ກ່ອງຂອງຂວັນ LO, Donum Archa LA, Dāvanu Kaste LV, Dovanų Dėžutė LT, Cadeau Këscht LB, Кутија За Подарок MK, Boaty Fanomezana MG, Kotak Hadiah MS, ഗിഫ്റ്റ് ബോക്സ് ML, Kaxxa Tar-Rigali MT, Te Pouaka Koha MI, गिफ्ट बॉक्स MR, Бэлгийн Хайрцаг MN, उपहार बक्स NE, Gaveeske NO, ଉପହାର ବାକ୍ସ OR, د ډالۍ بکس PS, جعبه هدیه FA, Pudełko Upominkowe PL, Caixa De Presente PT, ਗਿਫਟ ਬਾਕਸ PA, Cutia Cadou RO, Подарочная Коробка RU, Pusa Meaalofa SM, Поклон Кутија SR, Bhokisi Rechipo SN, تحفا باڪس SD, තෑගි පෙට්ටිය SI, Darčeková Krabička SK, Darilna Škatla SL, Sanduuqa Hadiyaddu SO, Lebokose La Limpho ST, La Caja De Regalo ES, Kotak Kado SU, Sanduku Zawadi SW, Presentförpackning SV, Ang Kahon Ng Regalo TL, Қуттии Тӯҳфа TG, பரிசு பெட்டி TA, Бүләк Тартмасы TT, గిఫ్ట్ బాక్స్ TE, กล่องของขวัญ TH, Hediye Kutusu TR, Sowgat Gutusy TK, Подарункова Коробка UK, گفٹ باکس UR, سوۋغات ساندۇقى UG, Sovg'a Qutisi UZ, Hộp Quà Tặng VI, Blwch Rhodd CY, Kado Doaze FY, Ibhokisi Yesipho XH, טאַלאַנט קעסטל YI, Apoti Ẹbun YO, Ibhokisi Lesipho ZU.
Pastry Gift Box Gift Box Media Articles
For immediate use: Pastry Gift Box articles, available in languages such as English, Portuguese, Korean, Spanish, Japanese, Russian, Chinese (Mandarin), Hindi, French, Italian, German, Arabic (Standard), Turkish and Indonesian, to enrich your content.
Unique Properties
Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Tags
Food, Package, Logo, Old Shanghai,
Production Technology
The key potion of this design is the combination of Chinese and Western styles. The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times. The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning. The main color of the package is celadon green, representing old Shanghai. When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Design Challenge
The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Project Duration
The project started in November 2018 in Shanghai and finished in January 2019.
Operation Flow
This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Research
Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspiration
In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Project Overview
Pastry Gift Box Gift Box has been a Silver winner in the Packaging Design award category in the year 2018 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Kazuo Fukushima.
Silver Recognition
Kazuo Fukushima was recognized with the coveted Silver A' Design Award in 2019, a testament to excellence of their work Pastry Gift Box Gift Box.
Kazuo Fukushima Press Releases
Discover Kazuo Fukushima's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 3 press releases for all journalists.
Introducing the Pastry Gift Box by Fudesign: A Modern Nostalgic Tribute to Old Shanghai
Discover the story behind the award-winning Pastry Gift Box by Fudesign, a modern tribute to the historical architecture of Shanghai, blending traditional and western styles to create a unique cultural experience for tourists and locals alike.
Kazuo Fukushima Newsroom
Unlock a treasure trove of award-winning designs by accessing Kazuo Fukushima Newsroom.
