Chilled Milk
Carton for Meiji China Investment Co.,Ltd.
Tasty fresh milk can only be provided by cows raised in a good environment. And cows are free to access to mixed rations contain well balanced nutrients. Inspiration is the high quality cows of this product. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The golden cow mark is a symbol of this product. And it is suitable for the Chinese market.
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Download Press Kit № 150429 Carton for Meiji China Investment Co.,Ltd. by Kazuo Fukushima to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Chilled Milk by Kazuo Fukushima
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Carton by Kazuo Fukushima
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Kazuo Fukushima Chilled Milk
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Kazuo Fukushima Carton
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Meiji China Investment Co Ltd Brand Logo
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Chilled Milk Carton Translations
We ensure Chilled Milk is globally understood with translations available in these languages: Carton EN, Karton AF, Kartoni SQ, ካርቶን AM, الكرتون AR, Ստվարաթուղթը HY, Karton AZ, Kartoia EU, Кардон BE, শক্ত কাগজ BN, Karton BS, Кашонът BG, Carton MY, El Cartró CA, Karton CEB, Katoni NY, 紙箱 ZY, 纸箱 ZH, Carton CO, Karton HR, Karton CS, Karton DA, Karton NL, Kartono EO, Karp ET, Kartonki FI, Le Carton FR, Ann An Carton GD, O Cartón GL, მუყაო KA, Karton DE, Το Χαρτοκιβώτιο EL, પૂંઠું GU, Katon HT, Kartani HA, ʻo Ka Pahu Pahu HAW, קרטון HE, कार्टन HI, Thawv HMN, A Karton HU, Öskju IS, Katọn IG, Karton ID, Cartán GA, Il Cartone IT, カートンは JA, Karton JV, ಪೆಟ್ಟಿಗೆಯು KN, Картон KK, ប្រអប់ KM, Ikarito RW, 카톤(Carton) KO, Karton KU, Картон KY, Carton LO, Lobortis LA, Kartona Kārba LV, Kartonas LT, Kartong LB, Цртан MK, Carton MG, Karton MS, കാർട്ടൺ ML, Kartuna MT, Te Kaata MI, कार्टन MR, Хайрцаг MN, कार्टन NE, Kartong NO, କାର୍ଟନ୍ OR, کارتون PS, کارتن FA, Karton PL, Caixa PT, ਡੱਬਾ PA, Cartonul RO, Картон RU, Pusa SM, Картон SR, Katoni SN, Carton SD, පෙට්ටි SI, Kartón SK, Karton SL, Kartoonku SO, Lebokose ST, El Cartón ES, Karton SU, Katoni SW, Kartong SV, Ang Karton TL, Картон TG, அட்டைப்பெட்டி TA, Картон TT, కార్టన్ TE, กล่อง TH, Karton TR, Karton TK, Коробка UK, کارٹن UR, كارتون UG, Karton UZ, Thùng Carton VI, Carton CY, Carton FY, Ikhathoni XH, קאַרטאַן YI, Paali YO, Ibhokisi ZU.
Chilled Milk Carton Media Articles
Explore our ready-to-use articles on Chilled Milk, available in multiple languages: Spanish, Chinese (Mandarin), Arabic (Standard), English, German, Portuguese, Turkish, Korean, Indonesian, Japanese, Russian, Dutch, French, Italian and Hindi, for your feature stories.
Unique Properties
Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Tags
China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Production Technology
Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Design Challenge
The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Project Duration
The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Operation Flow
First, analyze the market and understand the current situation Next, perform target analysis to verify what kind of design consumers want. Third, brand analysis, analyze how it has advantages over competing products. Fourth, develop creative ideas. Fifth, Start the design. Make it an original design. Sixth, sample check, color check, etc. Finally, check the finished product.
Research
Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiration
Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Image Credits
Photographer: Zhu Jie
Project Overview
Chilled Milk Carton has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Kazuo Fukushima was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Chilled Milk Carton.
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