Butterfly
Aircraft Seat for Butterfly Flexible Seating Solutions Limited
Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. It is designed to enable operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Download Press Kit № 88997
Download Press Kit № 88997 Aircraft Seat for Butterfly Flexible Seating Solutions Limited by Butterfly Flexible Seating Solutions to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Butterfly by Butterfly Flexible Seating Solutions
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Aircraft Seat by Butterfly Flexible Seating Solutions
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Butterfly Flexible Seating Solutions Butterfly
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Butterfly Flexible Seating Solutions Aircraft Seat
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Butterfly Flexible Seating Solutions LimitedBrand Logo
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Butterfly Aircraft Seat Press Releases
For Butterfly, find press releases in a variety of languages: English.
Butterfly Aircraft Seat Media Articles
Access our collection of Butterfly articles, ready for use and offered in languages: Spanish, English, Italian, Dutch, Arabic (Standard), Korean, Portuguese, Chinese (Mandarin), Hindi, French, German, Japanese, Russian, Turkish and Indonesian.
Unique Properties
Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags
Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Project Duration
The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow
Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Inspiration
Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Overview
Butterfly Aircraft Seat has been a Silver winner in the Vehicle, Mobility and Transportation Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Butterfly Flexible Seating Solutions.
Silver Recognition
Butterfly Flexible Seating Solutions was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Butterfly Aircraft Seat.
Butterfly Flexible Seating Solutions Press Releases
For journalists seeking engaging content: Explore our press releases featuring Butterfly Flexible Seating Solutions's work, freely available for incorporation into your stories. Unlock 1 press releases now, directly accessible to journalists.
Butterfly Flexible Seating Solutions Unveils Innovative Aircraft Seating System
Butterfly introduces a revolutionary aircraft seating system that transforms between premium economy and business class, optimizing space and passenger experience.
Butterfly Flexible Seating Solutions Newsroom
Visit Butterfly Flexible Seating Solutions Newsroom for an inside look at exceptional design and award-winning projects.
