Modern Odyssey

Installation Spaces for Hong Kong Trade Development Council

With only 3 days for the onsite setup, the design challenging was to create an dominant theme to connect and uplift the overall image of the 2019 Hong Kong International Jewellery Show. As such the design concept Modern Odyssey was developed. This concept was based on research from different cultures and civilisations influencing jewellery design in the past. Ancient Greek mythology seemed most ideal, as it provided many symbolisms from various deities that were used to decorate the various specialised locations within this show.

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Download Press Kit № 90569 Installation Spaces for Hong Kong Trade Development Council by Hong Kong Trade Development Council to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Modern Odyssey by Hong Kong Trade Development Council

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Installation Spaces by Hong Kong Trade Development Council

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Hong Kong Trade Development Council Modern Odyssey

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Hong Kong Trade Development Council Installation Spaces

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Modern Odyssey Installation Spaces Media Articles

Ready for your features: articles on Modern Odyssey in various languages, including Hindi, German, French, Portuguese, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin), Japanese, Russian, Spanish, Korean, Italian, Dutch and English.

Unique Properties

The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.

Tags

Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show

Production Technology

All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.

Design Challenge

Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.

Project Duration

The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.

Operation Flow

The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.

Research

The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.

Inspiration

Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.

Project Overview

Modern Odyssey Installation Spaces has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Hong Kong Trade Development Council.

Bronze Recognition

Hong Kong Trade Development Council was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Modern Odyssey Installation Spaces.

Hong Kong Trade Development Council Press Releases

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