Veggies

Toy for Tati Ferrucio

What if a toy can bring adults closer to children? Veggies is a set of toys designed for children between 2 to 5 years old, aiming to stimulate outdoor and group play. The goal is to enhance children's curiosity for exploring nature as well as their ability of socialization with other kids and adults. The standard set has 4 toy vegetables and 2 shovels (one kids-size, one adult-size) with 3 different interchangeable heads. Veggies stands out for promoting suitable and engaging play for children at a very wide and non-conventional range of age and not reinforcing gender stereotypes.

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Download Press Kit № 91996 Toy for Tati Ferrucio by Tati Ferrucio to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Veggies by Tati Ferrucio

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Toy by Tati Ferrucio

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Tati Ferrucio Veggies

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Veggies Toy Press Releases

Discover our press releases for Veggies available in the following languages: English.

Veggies Toy Translations

Excited to make Veggies accessible in many languages through our translations: Chidole NY, 玩具 ZH, Ghjoculu CO, Speelding AF, መጫወቻ AM, Խաղալիք HY, Joguina CA, Dulaan CEB, Igračka HR, Toy EN, Hračka CS, Legetøj DA, Speelgoed NL, Ludilo EO, Mänguasi ET, Lelu FI, Jouet FR, Dèideag GD, Xoguete GL, სათამაშო KA, Spielzeug DE, Παιχνίδι EL, રમકડું GU, Jwèt HT, Abin Wasa HA, Mea Pāʻani HAW, צעצוע HE, खिलौना HI, Khoom Ua Si HMN, Játék HU, Leikfang IS, Ihe Egwuregwu Ụmụaka IG, Mainan ID, Bréagán GA, Giocattolo IT, おもちゃ JA, Lodra SQ, Dolanan JV, ಆಟಿಕೆ KN, Ойыншық KK, ប្រដាប់ប្រដាក្មេងលេង KM, Igikinisho RW, 장난감 KO, Lîstok KU, Оюнчук KY, ຂອງຫຼິ້ນ LO, لعبة AR, Toy LA, Rotaļlieta LV, Žaislas LT, Spillsaach LB, Играчка MK, Kilalao MG, Mainan MS, കളിപ്പാട്ടം ML, Ġugarell MT, Taonga MI, खेळणी MR, Тоглоом MN, खेलौना NE, Leketøy NO, ଖେଳନା OR, لوبی PS, اسباب بازی FA, Zabawka PL, Brinquedo PT, Цацка BE, ਖਿਡੌਣਾ PA, Jucărie RO, Oyuncaq AZ, Игрушка RU, Meataalo SM, Играчка SR, Toy SN, رانديڪو SD, Jostailua EU, සෙල්ලම් බඩු SI, Hračka SK, Igrača SL, Toy SO, Sebapadiswa ST, Juguete ES, Kaulinan SU, Toy SW, Leksak SV, Laruan TL, Бозича TG, பொம்மை TA, খেলনা BN, Уенчык TT, బొమ్మ TE, ของเล่น TH, Oyuncak TR, Oýunjak TK, Іграшка UK, کھلونا UR, 玩具 ZY, ئويۇنچۇق UG, O'yinchoq UZ, Играчка BG, Đồ Chơi VI, Tegan CY, Boartersguod FY, Into Yokudlala XH, အရုပ် MY, צאַצקע YI, Isere YO, Ithoyizi ZU, Igračka BS.

Veggies Toy Media Articles

Access our collection of Veggies articles, ready for use and offered in languages: Hindi, French, English, German, Spanish, Korean, Portuguese, Italian, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin), Japanese and Russian.

Unique Properties

Veggies is a set of toys developed for children between 2 to 5 years old, aiming to stimulate outdoor play. The goal is to enhance children's curiosity for exploring nature as well as their ability of socialization with other kids and adults. Unlike what the toy industry offers today, Veggies stands out for being a toy that does not reinforce gender stereotypes. Also, this set was designed to promote suitable and engaging play for children at a very wide and non-conventional range of age.

Tags

veggies, toy, outdoor, kids, emotional design, product design

Production Technology

The test prototype was 3D printed in PLA. After smoothing the plastic surface, the set was painted on the desired colors. Considering a more sustainable solution for the real product, the parts would be made of disposable plastic, grounded into grains and poured inside molds for the injection process. This process allows a mix of different plastics at the same time (polypropylene, PET, nylon, among others), as well as the addition of color pigments, and resistance and durability additives.

Design Challenge

The biggest challenge of this project was to develop a product that was resistant enough for the external environment conditions. The toy would be exposed to elements such as water, sand and earth, so choosing the right materials and fabrication process was key for the success of this project. In addition, children are unpredictable, so it was also important to study toy safety legislation in order to come up with a product that was safe for kids to create their own way to play.

Project Duration

The project started in August 2017 and finished in November 2017 at Universidade Federal Fluminense in Niterói, RJ - Brazil.

Operation Flow

The standard set has 4 toy vegetables (carrot, beet, onion and potato) and 2 shovels (one kids-size, one adult-size) with 3 different interchangeable heads. The vegetables are split in two pieces, so children can add small stones and shells and have a sensorial play with sound and vibration. In addition, the foliage parts are interchangeable, promoting different configurations for the vegetables. The set also allows hide and seek play as well as make-believe, since the child can bury/dig up the toy vegetables in the sand/earth.

Research

Veggies was based on a research about children's development. Data from toy manufactures, experts and doctors was collected to know what kind of play, activity and challenges were appropriate for each age. This information led the development of concepts that promote engaging play experiences. Studies related emotional design were also important on the development of the user experience. This project demanded questionnaires and interviews with 30 potential users/consumers for better understanding of the market segment and competitive price points. Veggies was tested in field with a 2-year old child in order to validate the final design in real conditions. Beside the fun experience, the toy surprisedly engage the toddler on learning the vegetable related vocabulary, activity that was not expected during the design development process.

Inspiration

The inspiration for this outdoor toy came from the need to reconnect families from the urban centers to the natural landscapes of their own cities. Through this analog and simple experience, Veggies also promotes creative play and safe family environments where children feel comfortable of sharing experiences with their relatives. In addition, this set of toys aims to teach children how to take care of their own food, encouraging the new generations to build a more sustainable living future.

Image Credits

Image #1: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017. Image #2: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017. Image #3: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017. Image #4: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017. Image #5: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.

Project Overview

Veggies Toy has been a Bronze winner in the Toys, Games and Hobby Products Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Tati Ferrucio was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Veggies Toy.

Tati Ferrucio Press Releases

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Veggies: A Sustainable and Engaging Toy for Outdoor Play

Tati Ferrucio Introduces Veggies, a Toy Designed to Connect Children with Nature and Promote Sustainable Living

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