Tea and Pastry
Mid-Autumn Festival Gifts for Guangzhou zhengdian advertising co. LTD
The layout of the box surface is simple and plain, with mottled ink painting to show the tea mountain, with double helix coil outline pastry, realistic. Among them, rubbing, hook the formation of such skills, added elegance. The whole package is made of clay pot and poetry, together with the packaging box and handbag vision of heaven and earth cover, which reflects the charm and elegance of the combination of Chinese tradition and modern and contemporary culture.
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Download Press Kit № 93966 Mid-Autumn Festival Gifts for Guangzhou zhengdian advertising co. LTD by Weiquan Long to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Tea and Pastry by Weiquan Long
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Mid Autumn Festival Gifts by Weiquan Long
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Weiquan Long Tea and Pastry
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Weiquan Long Mid Autumn Festival Gifts
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Guangzhou zhengdian advertising co LTDBrand Logo
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Tea and Pastry Mid-Autumn Festival Gifts Media Articles
For immediate use: Tea and Pastry articles, available in languages such as Russian, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Italian, Indonesian, Dutch, Japanese, German, French, Portuguese, Hindi, Spanish and English, to enrich your content.
Unique Properties
This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Tags
Mid-Autumn festival, tea, cake，friendship
Production Technology
Kraft paper,
Design Challenge
In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Project Duration
Guangzhou, China, 2017
Research
The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration
Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection". Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Overview
Tea and Pastry Mid-Autumn Festival Gifts has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Weiquan Long.
Silver Recognition
Weiquan Long was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Tea and Pastry Mid-Autumn Festival Gifts.
Weiquan Long Press Releases
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