Yulai Fang
Restaurant for MET Creative Brand
The intersection of point light source and spherical artistic device can be divided by material, light and color to increase the three-dimensional effect. At the same time, it breaks the monotony and crowding caused by large area of pure color and makes the space more flexible and interesting. It lays a lively space tone and weakens the rendering of the background. The whole space shows its own personality in the blending of fashion and art.
Download Press Kit № 95749
Download Press Kit № 95749 Restaurant for MET Creative Brand by Yue Jiang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Yulai Fang by Yue Jiang
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Restaurant by Yue Jiang
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Yue Jiang Yulai Fang
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Yue Jiang Restaurant
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Yulai Fang Restaurant Press Releases
Press resources for Yulai Fang are offered in several languages: English.
Yulai Fang Restaurant Media Articles
Utilize our prepared articles to feature Yulai Fang, available in the languages: English, Spanish, Hindi, Indonesian, German, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Japanese, Russian, Italian, French, Portuguese and Dutch.
Unique Properties
This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.
Tags
Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young
Production Technology
Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.
Design Challenge
The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.
Project Duration
The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow
The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.
Research
With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.
Inspiration
As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.
Image Credits
Image #1: Photographer Yiwen Xu, Dining Area, 2019. Image #2: Photographer Yiwen Xu, Dining Area 2, 2019. Image #3: Photographer Yiwen Xu, Dining Area 3, 2019. Image #4: Photographer Yiwen Xu, Dining Area 4, 2019. Image #5: Photographer Yiwen Xu, Entrance, 2019.
Project Overview
Yulai Fang Restaurant has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Yue Jiang was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Yulai Fang Restaurant.
Yue Jiang Press Releases
Explore the world of Yue Jiang through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 1 press releases are available right now.
Yulai Fang Restaurant: A Fashionable and Immersive Dining Experience
Yue Jiang's Yulai Fang Restaurant project, located in a bustling shopping mall in Chongqing, offers a totally immersive theme park dining experience, capturing the hearts of young female customers with its fashionable and enthusiastic tone.
Yue Jiang Newsroom
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