DokHaeTok

Reading Comprehension Brand for VISANG

DokHaeTok is a reading comprehension brand. It provides an exciting learning experience through book and mobile app. The book is divided into five thin theme books. Children can read stories in theme books and repeat it with the app. In the app, there is chatbot who helps children answering questions. Connection between book and mobile app can help children feel reading is fun. DokHaeTok also provides a variety of learning-related items, such as study notes and mobile phone cases to encourage children.

Download Press Kit № 99197

Download Press Kit № 99197 Reading Comprehension Brand for VISANG by VISANG to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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DokHaeTok by VISANG

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Reading Comprehension Brand by VISANG

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VISANG DokHaeTok

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VISANG Reading Comprehension Brand

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DokHaeTok Reading Comprehension Brand Press Releases

Explore press materials for DokHaeTok, available in languages such as English.

DokHaeTok Reading Comprehension Brand Media Articles

Ready-to-feature articles on DokHaeTok are available in these languages: English, Spanish, Italian, Turkish, Arabic (Standard), Indonesian, Japanese, Russian, Hindi, French, Portuguese, Korean, Dutch, German and Chinese (Mandarin), for your convenience.

Unique Properties

DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.

Tags

Reading Comprehension, korean, DokHaeTok, children

Production Technology

DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.

Design Challenge

An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.

Project Duration

DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.

Operation Flow

DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.

Research

When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.

Inspiration

We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.

Image Credits

Visang Creative Design Lab, 2019

Project Overview

DokHaeTok Reading Comprehension Brand has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

VISANG was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work DokHaeTok Reading Comprehension Brand.

VISANG Press Releases

For journalists seeking engaging content: Explore our press releases featuring VISANG's work, freely available for incorporation into your stories. Journalists, gain instant access to 11 press releases today.

DokHaeTok: A Reading Comprehension Brand for Children

VISANG Unveils DokHaeTok, a Brand to Foster Reading Habits in Children

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