Zacapa Reserva Limitada 2019
Branding and Design for Diageo
forceMAJEURE Design was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, designers blended washes of colors and textures inspired by the lush Guatemalan landscape. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.
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Download Press Kit № 99660 Branding and Design for Diageo by Laurent Hainaut to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Zacapa Reserva Limitada 2019 by Laurent Hainaut
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Branding and Design by Laurent Hainaut
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Laurent Hainaut Zacapa Reserva Limitada 2019
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Laurent Hainaut Branding and Design
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Zacapa Reserva Limitada 2019 Branding and Design Press Releases
For Zacapa Reserva Limitada 2019, find press releases in a variety of languages: English.
Zacapa Reserva Limitada 2019 Branding and Design Media Articles
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Unique Properties
forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Tags
#limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Production Technology
This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Design Challenge
The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Inspiration
Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Image Credits
Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
Project Overview
Zacapa Reserva Limitada 2019 Branding and Design has been a Golden winner in the Limited Edition and Custom Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Laurent Hainaut was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Zacapa Reserva Limitada 2019 Branding and Design.
Laurent Hainaut Press Releases
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Zacapa Reserva Limitada 2019: A Masterful Blend of Artistry and Expertise
forceMAJEURE Designs Zacapa Reserva Limitada 2019
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