Germain Robin California Brandy

Branding and Redesign for E&J Gallo

Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. Asked to rebrand Germain-Robin, ForceMajeure stayed true to the ethos of the founders while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished and uncompromising, ForceMajeure created a clean and straightforward look for the brand.

Download Press Kit № 112020

Download Press Kit № 112020 Branding and Redesign for E&J Gallo by Laurent Hainaut to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Germain Robin California Brandy by Laurent Hainaut

Download 1800 Pixels JPEG Image.

Branding and Redesign by Laurent Hainaut

Download 1800 Pixels JPEG Image.

Laurent Hainaut Germain Robin California Brandy

Download 1800 Pixels JPEG Image.

Laurent Hainaut Branding and Redesign

Download 1800 Pixels JPEG Image.

E amp J GalloBrand Logo

Download 1800 Pixels JPEG Image.

Laurent Hainaut Corporate Logo

Download 1800 Pixels JPEG Image.

Germain Robin California Brandy Branding and Redesign Press Releases

Our Germain Robin California Brandy press releases are ready in languages: English, for your convenience.

Germain Robin California Brandy Branding and Redesign Media Articles

For immediate use: Germain Robin California Brandy articles, available in languages such as English, German, French, Spanish, Portuguese, Italian, Dutch, Hindi, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian and Chinese (Mandarin), to enrich your content.

Unique Properties

forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity. The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution. The minimalist approach to the packaging of the 2 brandies follow the same philosophy: The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.

Inspiration

Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.

Project Overview

Germain Robin California Brandy Branding and Redesign has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Laurent Hainaut.

Bronze Recognition

Laurent Hainaut was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Germain Robin California Brandy Branding and Redesign.

Laurent Hainaut Press Releases

Attention press members and journalists: We offer a collection of press releases on Laurent Hainaut and their notable work, available for your unrestricted use. Immediate access is granted to 8 press releases for all journalists.

ForceMajeure Redefines Germain Robin California Brandy with a New Branding and Redesign

ForceMajeure rebrands Germain-Robin, staying true to the founders' ethos while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs.

Laurent Hainaut Newsroom

Visit Laurent Hainaut Newsroom for an inside look at exceptional design and award-winning projects.