'Ouch' by Xiaofei Liu: Innovation in First Aid Kit

Ouch

First Aid Kit for Xiaofei Liu

Do you know how to use a first aid kit? Do you know the procedure of trauma bandaging? Are you a calm person in an emergency? Whether "yes" or "no", designers have introduced the all-purpose mini First Aid Kit, which is designed for the injury essential needs. The primary objective is to solve the questions above: how to make existing first-aid package design to become user-friendly and make medical items further organized. The secondary purpose is to make the package more portable.

Xiaofei Liu 2020 Collective Silver Press Kit № 100103

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Ouch by Xiaofei Liu

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First Aid Kit by Xiaofei Liu

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Xiaofei Liu Ouch

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Xiaofei Liu First Aid Kit

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Ouch First Aid Kit Media Articles

Ready for your features: articles on Ouch in various languages, including Spanish, Dutch, German, Chinese (Mandarin), Hindi, Portuguese, French, Turkish, Arabic (Standard), Indonesian, Korean, Japanese, Russian and English.

Unique Properties

Do you know how to use a first aid kit? Do you know the procedure of trauma bandaging? Are you a calm person in an emergency? Whether “yes” or “no”, we are introducing you to the best all-purpose mini First Aid Kit, which designed for your injury essential needs. The primary objective is to solve the questions above: how to make existing first-aid package design to become user-friendly and make medical items further organized. The secondary purpose is to make the package more portable.

Production Technology

The project is made from 60lb weight recycle paper. The design was initially designed in Adobe Illustrator. Then we used a Laser cut machine to cut the box, and then we used a vinyl sticker machine to print the colour surface and numbers on the top.

Design Challenge

The hardest part of the whole creative process is to select the right medical items. We did lots of medical research about how to bind up a wound. Some essential first aid items are carefully selected in this first aid kit, and these items are sorted and arranged in 3 easy step-by-step use directions. The container is divided into three compartments: The first step is to clean and disinfect the wound, the second step is to apply various treatment drugs, and the third step is bandaging.

Project Duration

The project started in October 2019 Toronto and finished in November 2019 Toronto (5 weeks).

Operation Flow

First of all, we used paper packaging, which is highly environmentally friendly, handy and lightweight, which suitable for carrying around. Then we divided the process of using the first aid kit into three steps: disinfection, treatment and bandaging. Through continuous design iterations, we used the method of opening the hexagonal box from the middle part of the front surface. The advantage of this opening method is to save time for injury. After experimentations, we discovered that opening from the front cover is 1 to 2 seconds faster than a traditional square box or zipper.

Research

We investigated the shape, size and content of at least 10 brands of first aid kits in the GTA market. Then I made various attempts with boxes of different shapes, and finally got our existing hexagon box style through continuous design.

Inspiration

This is a portable first aid kit designed for everyday life. While becoming more environmentally friendly, we want all ordinary people without professional medical knowledge to be able to use the first aid kit easily and correctly in emergency situations. Do you know how to use a first aid kit? Do you know the procedure of trauma bandaging? Are you a calm person in an emergency? The questions above are where the project started.

Image Credits

All Image, Photographer/Creator/Designer Xiaofei Liu, First Aid Kit, 2019

Project Overview

Ouch First Aid Kit has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Xiaofei Liu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Ouch First Aid Kit.

Xiaofei Liu Newsroom

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