The Storyteller
Single Malt Irish Whiskey for The Craft Irish Whiskey Co.
The Storyteller goal is to become an augmented immersive and personal, intimist experience, through a vessel that must be held in one’s hand, fully appreciated upon glancing and handling, feeling the frosted and clear textures, the gold trims and knurl, and ultimately the obsidian details of the closure, in what is a fully sensorial and experiential bottle design. All the remaining accessories are hidden in plain sight, and only accessible from different axis of the box, only to reveal the ultimate immersive experience by fully exploring the secrets The Storyteller has to offer.
Download Press Kit № 149512
Download Press Kit № 149512 Single Malt Irish Whiskey for The Craft Irish Whiskey Co. by Tiago Russo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Storyteller by Tiago Russo
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Single Malt Irish Whiskey by Tiago Russo
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Tiago Russo The Storyteller
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Tiago Russo Single Malt Irish Whiskey
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Tiago Russo Design Team Photo
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The Craft Irish Whiskey Co Brand Logo
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Tiago Russo Corporate Logo
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The Storyteller Single Malt Irish Whiskey Press Releases
Availability alert: Press releases for The Storyteller in languages including English.
The Storyteller Single Malt Irish Whiskey Translations
Our The Storyteller translations are now available in a wide range of languages: Single Malt Írskt Viskí IS, Whiskey Otu Malt Irish IG, Wiski Irlandia Malt Tunggal ID, Fuisce Braiche Amháin Irish GA, Il Whisky Irlandese Single Malt IT, シングルモルトアイリッシュウイスキーは JA, Wiski Irlandia Malt Tunggal JV, ಸಿಂಗಲ್ ಮಾಲ್ಟ್ ಐರಿಶ್ ವಿಸ್ಕಿ KN, Жалғыз Солодты Ирланд Вискиі KK, ស្រាវីស្គីអៀរឡង់តែមួយ KM, Malt Irish Whisky Imwe RW, 싱글 몰트 아이리쉬 위스키는 KO, Whisky Îrlandî Yek Malt KU, Жалгыз Угут Ирландиялык Виски KY, ເຫຼົ້າຂາວໄອແລນດ່ຽວ Malt LO, Unum Brasium Hibernicum Cupam LA, Viena Iesala Īru Viskijs LV, Vieno Salyklo Airiškas Viskis LT, Single Malt Irish Whisky LB, Ирското Виски Со Еден Слад MK, Ny Whisky Malt Irlandey Tokana MG, Wiski Malt Irish Tunggal MS, സിംഗിൾ മാൾട്ട് ഐറിഷ് വിസ്കി ML, Single Malt Irish Whisky MT, Ko Te Whiskey Malt Irish Kotahi MI, सिंगल माल्ट आयरिश व्हिस्की MR, Ганц Соёолжтой Ирланд Виски MN, सिंगल माल्ट आयरिश व्हिस्की NE, Single Malt Irsk Whisky NO, ଏକକ ମାଲ୍ଟ ଇରିସ୍ ୱିସ୍କି OR, واحد مالټ آیرش ویسکي PS, ویسکی ایرلندی تک مالت FA, Irlandzka Whisky Single Malt PL, Whisky Irlandês Single Malt PT, ਸਿੰਗਲ ਮਾਲਟ ਆਇਰਿਸ਼ ਵਿਸਕੀ PA, Whisky-Ul Irlandez Single Malt RO, Односолодовый Ирландский Виски RU, Tasi Malt Irish Whisky SM, Сингле Малт Ирски Виски SR, Single Malt Irish Whisky SN, سنگل مالٽ آئرش ويسڪي SD, තනි මෝල්ට් අයිරිෂ් විස්කි SI, Single Malt Írska Whisky SK, Single Malt Irski Viski SL, Whiskey-Ka Malt Irishka Ah SO, Single Malt Irish Whisky ST, El Whisky Irlandés De Pura Malta ES, Wiski Irlandia Malt Tunggal SU, Whisky Ya Ireland Ya Malt Moja SW, Single Malt Irländsk Whisky SV, Ang Single Malt Irish Whisky TL, Вискии Ирландии Ягонаи Афзор TG, ஒற்றை மால்ட் ஐரிஷ் விஸ்கி TA, Бер Мальт Ирис Виски TT, సింగిల్ మాల్ట్ ఐరిష్ విస్కీ TE, ซิงเกิลมอลต์ไอริชวิสกี้เป็นบรรจุภัณฑ์ประเภทหนึ่ง TH, Single Malt Irlanda Viskisi TR, Ýekeje Malt Iris Viski TK, Односолодовий Ірландський Віскі UK, سنگل مالٹ آئرش وہسکی UR, يەككە مالت ئىرى ۋىۋىسكىسى UG, Yagona Solodli Irland Viskisi UZ, Rượu Whisky Mạch Nha Đơn Ailen VI, Wisgi Gwyddelig Brag Sengl CY, Single Malt Ierske Whisky FY, Iwhiskey Ye-Malt Enye XH, איין מאַלץ איריש שנאַפּס YI, Whiskey Malt Irish Kan YO, I-Whisky Ye-Irish Ye-Malt ZU, Enkelmout Ierse Whisky AF, Uiski Irlandez Me Një Malt SQ, ነጠላ ብቅል አይሪሽ AM, ويسكي الشعير الأيرلندي AR, Մեկածիկ Իռլանդական Վիսկին HY, Tək Səmənili Irland Viskisi AZ, Single Malt Irish Whisky EU, Аднасоладавы Ірландскі Віскі BE, একক মাল্ট আইরিশ হুইস্কি BN, Single Malt Irski Viski BS, Едномалцовото Ирландско Уиски BG, Single Malt အိုင်ယာလန်ဝီစကီ MY, El Whisky Irlandès Single Malt CA, Ang Single Malt Irish Whiskey CEB, Single Malt Irish Whiskey EN, Single Malt Irish Whisky NY, 單一麥芽愛爾蘭威士忌 ZY, 单一麦芽爱尔兰威士忌 ZH, Single Malt Irish Whisky CO, Single Malt Irski Viski HR, Single Malt Irská Whisky CS, Single Malt Irsk Whisky DA, Single Malt Ierse Whisky NL, Single Malta Irlanda Viskio EO, Single Malt Iiri Viski ET, Single Malt Irlantilainen Viski FI, Le Whisky Irlandais Single Malt FR, An Uisge-Beatha Èireannach Braiche Singilte GD, O Whisky Irlandés De Malta GL, ერთი ალაოს ირლანდიური ვისკი KA, Single Malt Irish Whiskey DE, Το Ιρλανδικό Ουίσκι Single Malt EL, સિંગલ માલ્ટ આઇરિશ વ્હિસ્કી GU, Single Malt Irish Wiski HT, Malt Irish Whiskey Guda Ɗaya HA, ʻo Ka Whiskey Malt Irish Hoʻokahi HAW, סינגל מאלט וויסקי אירי HE, सिंगल माल्ट आयरिश व्हिस्की HI, Ib Leeg Malt Irish Whiskey HMN, A Single Malt Ír Whisky HU, for global reach.
The Storyteller Single Malt Irish Whiskey Media Articles
Access our collection of The Storyteller articles, ready for use and offered in languages: Portuguese, Spanish, English, French, German, Italian, Dutch, Hindi, Turkish, Arabic (Standard), Japanese, Russian, Chinese (Mandarin), Korean and Indonesian.
Unique Properties
Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
Tags
Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Production Technology
The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
Design Challenge
The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
Project Duration
Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
Operation Flow
Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
Research
The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
Inspiration
More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
Image Credits
The Craft Irish Whiskey Co.
Project Overview
The Storyteller Single Malt Irish Whiskey has been a Platinum winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Tiago Russo was recognized with the coveted Platinum A' Design Award in 2023, a testament to excellence of their work The Storyteller Single Malt Irish Whiskey.
Tiago Russo Press Releases
Explore the world of Tiago Russo through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 6 press releases for journalists.
The Storyteller: A Unique Single Malt Irish Whiskey Experience
The Craft Irish Whiskey Co. unveils The Storyteller, a rare and immersive whiskey experience, designed by Tiago Russo
Tiago Russo Newsroom
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