Fido Dido House by 7UP Free
Experiential for PepsiCo Design and Innovation
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Fido Dido House by 7UP Free by PepsiCo Design and Innovation
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PepsiCo Design and Innovation Fido Dido House by 7UP Free
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Fido Dido House by 7UP Free Experiential Press Releases
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Unique Properties
The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration
Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
Project Overview
Fido Dido House by 7UP Free Experiential has been a Bronze winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit PepsiCo Design and Innovation.
Bronze Recognition
PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Fido Dido House by 7UP Free Experiential.
PepsiCo Design and Innovation Press Releases
Media members, dive into our press releases on PepsiCo Design and Innovation's work, ready for you to use and enhance your journalistic content. Available now: 39 press releases ready for immediate access by journalists.
Fido Dido House by 7UP Free: A Nostalgic Chill Experience in London
PepsiCo Design & Innovation Unveils Immersive Fido Dido House in Covent Garden
PepsiCo Design and Innovation Newsroom
Find inspiration and award-winning creativity within the PepsiCo Design and Innovation Newsroom.
