Lays Signature
Food for PepsiCo Design & Innovation
Download Press Kit № 118889
Download Press Kit № 118889 Food for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Lays Signature by PepsiCo Design and Innovation
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Food by PepsiCo Design and Innovation
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PepsiCo Design and Innovation Lays Signature
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PepsiCo Design and Innovation Food
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PepsiCo Design amp Innovation Brand Logo
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Lays Signature Food Press Releases
Access press releases crafted for Lays Signature in these languages: English.
Lays Signature Food Media Articles
We provide articles ready for publication on Lays Signature , offered in several languages: German, Portuguese, Indonesian, Japanese, Russian, Chinese (Mandarin), French, Dutch, Hindi, English, Arabic (Standard), Turkish, Korean and Spanish.
Unique Properties
Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Inspiration
Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
Project Overview
Lays Signature Food has been a Golden winner in the Event and Happening Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit PepsiCo Design and Innovation.
Golden Recognition
PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Lays Signature Food.
PepsiCo Design and Innovation Press Releases
Media members, dive into our press releases on PepsiCo Design and Innovation's work, ready for you to use and enhance your journalistic content. Journalists can access 39 press releases immediately, ready for your use.
Lays Signature: Redefining Chip Consumption with a Multi-Sensory Experience
PepsiCo Design & Innovation Unveils Lays Signature at Lane Crawford
PepsiCo Design and Innovation Newsroom
Step into PepsiCo Design and Innovation Newsroom for a showcase of exemplary design and recognized projects.
