Game Fuel PRO-AM Consumer Experience by PepsiCo Design and Innovation innovative experiential

Game Fuel PRO-AM Consumer Experience

Experiential for PepsiCo Design and Innovation

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

PepsiCo Design and Innovation 2020 Agency Golden Press Kit № 100581

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Game Fuel PRO AM Consumer Experience by PepsiCo Design and Innovation

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Experiential by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Game Fuel PRO AM Consumer Experience

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Game Fuel PRO-AM Consumer Experience Experiential Press Releases

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Game Fuel PRO-AM Consumer Experience Experiential Media Articles

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Unique Properties

The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.

Inspiration

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Project Overview

Game Fuel PRO-AM Consumer Experience Experiential has been a Golden winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Game Fuel PRO-AM Consumer Experience Experiential.

PepsiCo Design and Innovation Press Releases

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Introducing the Game Fuel PRO-AM Consumer Experience by PepsiCo Design & Innovation

PepsiCo Design & Innovation Unveils the Mtn Dew AMP Game Fuel Celebrity PRO-AM

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