Game Fuel PRO-AM Consumer Experience by PepsiCo Design and Innovation innovative experiential

Game Fuel PRO-AM Consumer Experience

Experiential for PepsiCo Design and Innovation

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

PepsiCo Design and Innovation 2020 Agency Golden Press Kit № 100581

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Game Fuel PRO AM Consumer Experience by PepsiCo Design and Innovation

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Experiential by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Game Fuel PRO AM Consumer Experience

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

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Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Game Fuel PRO-AM Consumer Experience Experiential Press Releases

Availability alert: Press releases for Game Fuel PRO-AM Consumer Experience in languages including English.

Game Fuel PRO-AM Consumer Experience Experiential Media Articles

Our Game Fuel PRO-AM Consumer Experience articles are prepped and available in these languages: Hindi, Japanese, Russian, Korean, Portuguese, Arabic (Standard), Indonesian, Italian, Turkish, Chinese (Mandarin), German, French, English and Spanish, ready for your use.

Unique Properties

The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.

Inspiration

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Project Overview

Game Fuel PRO-AM Consumer Experience Experiential has been a Golden winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Game Fuel PRO-AM Consumer Experience Experiential.

PepsiCo Design and Innovation Press Releases

Explore the world of PepsiCo Design and Innovation through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 39 press releases today.

Introducing the Game Fuel PRO-AM Consumer Experience by PepsiCo Design & Innovation

PepsiCo Design & Innovation Unveils the Mtn Dew AMP Game Fuel Celebrity PRO-AM

PepsiCo Design and Innovation Newsroom

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