Zhangyan Country Living Festival
Exhibition Space for TONGJI TIANDI-NEILI LAB
The project hopes to create a blueprint for rural life in the future. The key vision design integrates the design style of Memphis School. It abstracts the "mountain, water, fish, bridge" and other elements with the local characteristics of Zhangyan Village to form the visual identity of this event. The overall vision of the project starts from the specific sections of the exhibition, speech, workshop, and market to carry out the spatial narrative, conveying the concepts of rural, sustainable, future, innovation.
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Zhangyan Country Living Festival by Jiaqing Wu
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Exhibition Space by Jiaqing Wu
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Jiaqing Wu Zhangyan Country Living Festival
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Jiaqing Wu Exhibition Space
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Zhangyan Country Living Festival Exhibition Space Press Releases
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Zhangyan Country Living Festival Exhibition Space Media Articles
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Unique Properties
Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living. We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output. Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Tags
Innovation，sustainable，Memphis，integrating design
Production Technology
The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Design Challenge
In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Project Duration
The project started in August 2019 in Shanghai and finished in November 2019.
Operation Flow
The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space. The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Research
Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event. The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiration
The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image. The brand graphics are three-dimensionally extended to form a systematic space design language. To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds. We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Project Overview
Zhangyan Country Living Festival Exhibition Space has been a Silver winner in the Event and Happening Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Jiaqing Wu.
Silver Recognition
Jiaqing Wu was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Zhangyan Country Living Festival Exhibition Space.
Jiaqing Wu Press Releases
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Zhangyan Country Living Festival Showcases Innovative Exhibition Space Designed by Jiaqing Wu
Zhangyan Country Living Festival, designed by Jiaqing Wu, presents a sustainable and innovative exhibition space that integrates rural history and culture with the Memphis school's creativity. The project was completed in Shanghai from August to November 2019, aiming to lead China's rural revitalization with innovation and sustainability.
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