Kuniichi
Food Package for COCODORU
The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.
Download Press Kit № 101229
Download Press Kit № 101229 Food Package for COCODORU by Katsunari Shishido to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Kuniichi by Katsunari Shishido
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Food Package by Katsunari Shishido
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Katsunari Shishido Kuniichi
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Katsunari Shishido Food Package
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Katsunari Shishido Designer Portrait Photo
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COCODORUBrand Logo
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Katsunari Shishido Interview
Exclusive Content: We offer an interview with Katsunari Shishido, approximately 407 words in length, for journalists to use at no cost. Access and download now. Access Katsunari Shishido Interview Now.
Kuniichi Food Package Translations
Delighted to offer translations for Kuniichi projects in a variety of languages: Potravinový Obal CS, El Paquete De Alimentos ES, Madpakke DA, Pakét Dahareun SU, Voedselpakket NL, Kifurushi Cha Chakula SW, Manĝaĵpakaĵo EO, Matpaket SV, Toidupakend ET, உணவு தொகுப்பு TA, Ruokapakkaus FI, ఆహార ప్యాకేజీ TE, L'emballage Alimentaire FR, Бастаи Хӯрокворӣ TG, O Paquete De Alimentos GL, บรรจุภัณฑ์อาหาร TH, კვების პაკეტი KA, Azyk Bukjasy TK, Lebensmittelverpackung DE, Ang Pakete Ng Pagkain TL, Η Συσκευασία Τροφίμων EL, Gıda Ambalajı TR, ફૂડ પેકેજ GU, Азык-Төлек Пакеты TT, Pake Manje HT, يېمەكلىك بولىقى ئورالمىنىڭ UG, Kunshin Abinci HA, Харчовий Пакет UK, חבילת מזון HE, فوڈ پیکیج UR, खाद्य पैकेज HI, Oziq-Ovqat To'plami UZ, Az Élelmiszercsomagolás HU, Gói Thực Phẩm VI, Paket Makanan ID, Pecyn Bwyd CY, Pacáiste Bia GA, Itenpakket FY, Ngwugwu Nri IG, Iphakheji Yokutya XH, Matarpakkning IS, עסנוואַרג פּאַקקאַגינג YI, Pacchetto Alimentare IT, Package Ounje YO, 食品包装 JA, Iphakethe Lokudla ZU, Paket Panganan JV, 食品包裝 ZY, ಆಹಾರ ಪ್ಯಾಕೇಜ್ KN, Ang Pakete Sa Pagkaon CEB, Азық-Түлік Пакеті KK, Ke Kīʻeke Kīʻai HAW, កញ្ចប់អាហារ KM, Pob Zaub Mov Ntim HMN, Food Package EN, Ibiryo By'ibiryo RW, Азык-Түлүк Пакети KY, 식품 포장 KO, Pakêta Xwarinê KU, Sarcina Cibus LA, Liewensmëttel Package LB, ຊຸດອາຫານ LO, Maisto Pakuotė LT, Pārtikas Iepakojums LV, Пакет За Храна MK, Fonosana Sakafo MG, Bungkusan Makanan MS, ഭക്ഷണ പാക്കേജ് ML, Pakkett Tal-Ikel MT, He Toka Kiki MI, फूड पॅकेज MR, Хүнсний Багц MN, खाना प्याकेज NE, Matpakke NO, ଖାଦ୍ୟ ପ୍ୟାକେଜ୍ OR, Voedselpakket AF, ਫੂਡ ਪੈਕੇਜ PA, Paketa Ushqimore SQ, بسته بندی مواد غذایی FA, የምግብ ጥቅል AM, Opakowanie Żywnościowe PL, عبوة الطعام AR, د خواړو بسته PS, Սննդի Փաթեթը HY, Embalagem De Alimentos PT, Qida Paketi AZ, Pachetul Alimentar RO, Janari Pakete EU, Пищевой Пакет RU, Пакет Прадуктаў Харчавання BE, فوڊ پيڪيج SD, খাদ্য প্যাকেজ BN, Meaai Afifi SM, Paket Hrane BS, Паковање Хране SR, Хранителен Пакет BG, Tha Pasgan Bìdh GD, အစားအစာအထုပ် MY, Package Yechikafu SN, Un Paquet Alimentari CA, ආහාර පැකේජය SI, Phukusi La Chakudya NY, Potravinový Obal SK, 食品包装 ZH, Paket Živil SL, Un Pacchettu Alimentariu CO, Xirmooyinka Cuntada SO, Paket Hrane HR, Sephutheloana Sa Lijo ST.
Kuniichi Food Package Media Articles
Access our collection of Kuniichi articles, ready for use and offered in languages: Spanish, Hindi, Korean, Indonesian, Japanese, Russian, French, Portuguese, Italian, Dutch, Chinese (Mandarin), English, German, Turkish and Arabic (Standard).
Unique Properties
It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Tags
japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology
Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge
In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Project Duration
Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow
The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.
Research
We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration
Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Overview
Kuniichi Food Package has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Katsunari Shishido.
Golden Recognition
Katsunari Shishido was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Kuniichi Food Package.
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