Utobeera
Fruitbeer for Jansword zhu
The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it more inspired.
Download Press Kit № 102296
Download Press Kit № 102296 Fruitbeer for Jansword zhu by Jansword Zhu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Utobeera by Jansword Zhu
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Fruitbeer by Jansword Zhu
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Jansword Zhu Utobeera
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Jansword Zhu Fruitbeer
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Jansword zhuBrand Logo
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Utobeera Fruitbeer Press Releases
Press releases for Utobeera are now accessible in these languages: English.
Utobeera Fruitbeer Media Articles
Ready for your features: articles on Utobeera in various languages, including Spanish, English, Italian, German, French, Portuguese, Korean, Japanese, Dutch, Arabic (Standard), Hindi, Indonesian, Chinese (Mandarin), Turkish and Russian.
Unique Properties
The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Tags
Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology
Pantone color used, foiled press
Design Challenge
Concept of the illustration
Project Duration
The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow
The key frame proceeding illustrations.
Research
The trend research of Youngers.
Inspiration
The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Overview
Utobeera Fruitbeer has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Jansword Zhu.
Iron Recognition
Jansword Zhu was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Utobeera Fruitbeer.
Jansword Zhu Press Releases
Media members, dive into our press releases on Jansword Zhu's work, ready for you to use and enhance your journalistic content. Instantly access 4 press releases, available exclusively for journalists.
Introducing Utobeera: A Cyber Punk Fruitbeer by Jansword Zhu
Discover the inspiration, innovation, and accolades behind the unique "Utobeera" design
Jansword Zhu Newsroom
Discover outstanding design and award-winning initiatives in the Jansword Zhu Newsroom.
