Lei Shing Hong Forest Food Court
Wall Art and Identity for Jansword zhu
Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
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Lei Shing Hong Forest Food Court by Jansword Zhu
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Wall Art and Identity by Jansword Zhu
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Jansword Zhu Lei Shing Hong Forest Food Court
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Jansword Zhu Wall Art and Identity
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Lei Shing Hong Forest Food Court Wall Art and Identity Press Releases
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Lei Shing Hong Forest Food Court Wall Art and Identity Media Articles
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Unique Properties
Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Tags
Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology
Ai Software, sub-transparent glass foil
Design Challenge
To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Project Duration
The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow
One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Research
The interview of Clients and people work in the office.
Inspiration
Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Overview
Lei Shing Hong Forest Food Court Wall Art and Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Jansword Zhu.
Silver Recognition
Jansword Zhu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Lei Shing Hong Forest Food Court Wall Art and Identity.
Jansword Zhu Press Releases
We provide a series of press releases on Jansword Zhu that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 4 press releases for journalists.
Lei Shing Hong Forest Food Court Unveils Stunning Wall Art and Identity Design by Jansword Zhu
Discover the captivating story behind the Forest Food Court's innovative wall art and branding, designed to balance the serious atmosphere of the office with delightful visuals, while avoiding being too childish.
Jansword Zhu Newsroom
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