Poster Design for SongHaitao
On the Theoretical Thinking Concerning the Interdependence of Mankind and the Nature.Person and the natural environment are be interdependent, mutual effect, the unity of opposites entirety.Coronavirus has spread to the world and caused certain panic. This print advertisement which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
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Discover our press releases for Interdependence available in the following languages: English.
Ready for your features: articles on Interdependence in various languages, including English, Italian, German, French, Portuguese, Spanish, Chinese (Mandarin), Dutch, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian and Hindi.
This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
I hope the final design is creative as well as intuitive and enlightening.
The project started in Guangzhou in January 2020 and finished in February 2020 .
When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Image #1: Song HaiTao, Symbiosis Poster, 2020 Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020 Image #3: Song HaiTao, Symbiosis Poster Making of, 2020 Image #4: Song HaiTao, Symbiosis Poster Environment, 2020 Image #5: Song HaiTao, Symbiosis Poster Environment, 2020
Interdependence Poster Design has been a Iron winner in the Social Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Haitao Song was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Interdependence Poster Design.
Discover Haitao Song's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 1 press releases for journalists.
Haitao Song's "Interdependence" poster design, completed in February 2020 in Guangzhou, China, serves as a thought-provoking public service advertisement, shedding light on the critical relationship between wildlife protection and the outbreak of coronavirus.
Haitao Song Newsroom is your gateway to exploring acclaimed design and award-winning works.
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