The Mask That Ate The Virus
Virus-eliminating Mask for Birger Linke Design
Swiss biotech company Livinguard developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses (incl. Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.
Download Press Kit № 107497
Download Press Kit № 107497 Virus-eliminating Mask for Birger Linke Design by Birger Linke to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Mask that Ate the Virus by Birger Linke
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Virus eliminating Mask by Birger Linke
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Birger Linke The Mask that Ate the Virus
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Birger Linke Virus eliminating Mask
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The Mask That Ate The Virus Virus-eliminating Mask Press Releases
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The Mask That Ate The Virus Virus-eliminating Mask Media Articles
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Unique Properties
A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Tags
Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology
Livinguard treated textile, styrofoam, EVA
Design Challenge
Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Project Duration
The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow
The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Research
To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration
Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact. The product idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Image Credits
Photography: Chiara Ye Photography
Project Overview
The Mask That Ate The Virus Virus-eliminating Mask has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Birger Linke was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work The Mask That Ate The Virus Virus-eliminating Mask.
Birger Linke Press Releases
Explore the world of Birger Linke through our press releases, designed for media members to use freely and enrich your content. Available now: 2 press releases ready for immediate access by journalists.
Introducing: The Mask That Ate The Virus
Birger Linke Unveils Virus-Eliminating Mask with Innovative Packaging
Birger Linke Newsroom
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