V Series
Orchard Mulcher for FPM Agromehanika
The V model was designed after a complete rebranding of the company, with the appearance derived from the redesigned logo. The design features sharp motion-oriented lines, faceted surfaces, and characteristic details. The headstock was designed to resemble the pyramid-like silhouette of Mount Rtanj, at the foot of which the company's factory is located. The shape of the side mask is derived from a horse's head. Structural ribs contribute to robustness, graphics follow the dynamics of the form, while orderliness and discipline are addressed by the arrangement of functional details.
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V Series by Vladimir Zagorac
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Orchard Mulcher by Vladimir Zagorac
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Vladimir Zagorac V Series
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Vladimir Zagorac Orchard Mulcher
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FPM AgromehanikaBrand Logo
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V Series Orchard Mulcher Press Releases
Our V Series press releases are ready in languages: English, for your convenience.
V Series Orchard Mulcher Media Articles
We provide articles ready for publication on V Series, offered in several languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, Turkish, Arabic (Standard), Hindi, Italian, German, French, Portuguese, Dutch and English.
Unique Properties
The headstock was designed to resemble the characteristic silhouette of Mount Rtanj, at the foot of which the company is located. The mountain has many positive connotations locally which helps builds trust. The reinforced side mask represents a horse's head, a symbol of strength, fidelity, and perseverance, further associating with the brand. Robustness is highlighted by ribs, while the impression of orderliness and discipline is achieved by concealed joining and bolt layout.
Tags
Mulcher, Shredder, Orchard, Vineyard, Dynamics, Strength, Perseverance, Symbolism
Production Technology
Welded steel, powder-coated / galvanized
Design Challenge
Maximum usage of laser cutting, large surfaces, and a minimum number of bends was planned to simplify production and avoid potential errors in production. Interventions in form details that allow easy positioning and fitting of elements, as well as notches that define the positions and length of weld lines, were implemented. The main objective was to reduce the human factor and minimize the number of operations while achieving the quality of workmanship at the level of European competition.
Project Duration
Product design and development took one and a half years to complete. The project was executed in Belgrade and Boljevac, Serbia.
Operation Flow
Several variations of the machine with different options of the headstock and output assembly are available. The side shift attachment frame allows three types of attachment to the tractor - front, rear, or both, and is available in manual or hydraulic shift option. The output assembly is available as a rubber curtain or counter-knives for fine shredding. Three working grips are available - 155, 180, and 200cm. The presented model features a hydraulic offset, front and rear-mounting, and rubber curtain.
Research
The strong physiognomy is dominated by sharp, directed forms, and massive faceted details. Elongated silhouette in the direction of movement complies with the latest CE certification rules. Special attention was given to the attachment frame, as it is one of the elements often overlooked when designing this type of product. The design simplifies the production of skids and the side mask, a characteristic part that leaves the manufacturer space to demonstrate quality workmanship.
Inspiration
The V mulcher series was designed after a complete rebranding of the company. The idea was to use only the latest technologies that give a superior and consistent quality of workmanship within the limitations of the material. The appearance of the machine is derived from the redesigned logo and features sharp motion-oriented lines, large flat surfaces, and distinctive details. Bold graphics were used to potentiate the main directions of the form and emphasize dynamics.
Image Credits
Vladimir Zagorac
Project Overview
V Series Orchard Mulcher has been a Silver winner in the Agricultural Tools, Farming Equipment and Machinery Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Vladimir Zagorac was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work V Series Orchard Mulcher.
Vladimir Zagorac Press Releases
For journalists seeking engaging content: Explore our press releases featuring Vladimir Zagorac's work, freely available for incorporation into your stories. Press members can now immediately access 8 press releases.
V Series Mulcher: Redefining Orchard Maintenance
Introducing the V Series Mulcher by Vladimir Zagorac, a revolutionary design redefining orchard maintenance with its innovative features and superior quality.
Vladimir Zagorac Newsroom
Find inspiration and award-winning creativity within the Vladimir Zagorac Newsroom.
