U Series

Universal Mulcher for FPM Agromehanika

The design language of the product uses angled and motion-oriented lines, large surfaces, and characteristic details to communicate strength. The robust head-stock draws inspiration in the silhouette of Mount Rtanj, located near the company's home town, with many positive connotations. The shape of the sides associate to focus, movement and perseverance. Robustness is highlighted by carefully placed brakes on the surfaces, graphics keep the dynamics in horizontal areas, while the impression of discipline is maintained using visual similarities and neat detail arrangement.

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Download Press Kit № 151410 Universal Mulcher for FPM Agromehanika by Vladimir Zagorac to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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U Series by Vladimir Zagorac

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Universal Mulcher by Vladimir Zagorac

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Vladimir Zagorac U Series

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Vladimir Zagorac Universal Mulcher

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FPM AgromehanikaBrand Logo

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Unique Properties

The head-stock features a distinct faceted and structurally robust form, which draws inspiration in the shape of Mount Rtanj, at the foot of which the company is located. The form of the reinforced side mask also associates to strength, focus and perseverance, which is the brand motto. Robustness is highlighted with carefully positioned brakes on the top surface, while the impression of orderliness and discipline is achieved by mutually corresponding angles of surfaces visible from the sides, and neat concealed joining.

Tags

Mulcher, Shredder, Dynamics, Strength, Perseverance

Production Technology

Welded steel, powder-coated / galvanized

Design Challenge

The product was redesigned using a streamlined visual language, strong appearance and a character set by the V series. The plan was to reduce errors and minimize the number of operations needed for build, but still achieve an interesting and forward-looking form. Large surfaces and small number of brakes presented a challenge regarding structural stability, especially considering material thickness, which needed to be relatively low, as this everyday product is intended for general usage.

Project Duration

The project lasted for several months, and was done in Belgrade and Boljevac

Operation Flow

The machine has a multifunctional hydraulically operated side shift attachment frame, with changeable direction of usage, for placement at the front or back of the tractor. The working height can be set in four increments using both skids and the roller. The transmission is protected from accidental impacts with a reinforced side mask, while the rotor is protected with a characteristically shaped side cover. Three working grips are available - 250, 280, and 300cm.

Research

The form features a combination of sharp lines and angled surfaces. The side-view details follow the direction of movement. Special attention was given to the shape and robustness of the head-stock, an important design element that brings character. The new design simplifies the production of skids and the side mask, which also play a role in the dynamic look of the product. The front and back elements were moved further apart so the machine complies to the latest CE certification rules.

Inspiration

The U mulcher series is a continuation of a complete redesign of the product portfolio. The aim is to use the latest technologies and superior quality of workmanship with a design language started by the V series. The appearance of the machine follows the redesigned logo, with features that strongly unite sharp motion-oriented lines, large flat surfaces, and distinctive details. Corresponding bold graphics potentiate the main directions of the form and emphasize dynamics.

Image Credits

Vladimir Zagorac

Project Overview

U Series Universal Mulcher has been a Silver winner in the Agricultural Tools, Farming Equipment and Machinery Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Vladimir Zagorac was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work U Series Universal Mulcher.

Vladimir Zagorac Press Releases

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