IBIS Bread Culinary Explorers
Rebranding for IBIS Backwarenvertriebs GmbH
For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries.
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Download Press Kit № 108487 Rebranding for IBIS Backwarenvertriebs GmbH by Wolkendieb Design Agency to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Bread Culinary Explorers by Wolkendieb Design Agency
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Rebranding by Wolkendieb Design Agency
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Wolkendieb Design Agency Rebranding
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IBIS Bread Culinary Explorers Rebranding Press Releases
Press resources for IBIS Bread Culinary Explorers are offered in several languages: English.
IBIS Bread Culinary Explorers Rebranding Translations
Excited to make IBIS Bread Culinary Explorers accessible in many languages through our translations: Herhandelsmerk AF, Riemërtimi SQ, ዳግም ብራንዲንግ AM, العلامة التجارية AR, Ռեբրենդինգը HY, Rebrendinq AZ, Rebranding EU, Рэбрэндынг BE, রিব্র্যান্ডিং BN, Rebranding BS, Ребрандирането BG, Rebranding MY, Rebranding CA, Rebranding NY, 品牌重塑 ZH, Rebranding CO, Rebranding HR, Rebranding CS, Rebranding DA, Rebranding NL, Remarkado EO, Rebränding ET, Brändäys FI, Rebranding FR, Rebranding GL, რებრენდინგი KA, Rebranding DE, Το Rebranding EL, રિબ્રાન્ડિંગ GU, Rebranding HT, Rebranding HA, מיתוג מחדש HE, रीब्रांडिंग HI, Márkaváltás HU, Rebranding ID, Athbhrandáil GA, Rebranding IG, Vörumerkjabreyting IS, Rebranding IT, ブランド変更 JA, Rebranding JV, ಮರುಬ್ರಾಂಡಿಂಗ್ KN, Ребрендинг KK, ម៉ាកយីហោឡើងវិញ KM, Rebranding RW, Ребрендинг KY, 리브랜딩 KO, Rebranding KU, Rebranding LA, Rebranding LB, Rebranding LO, Prekės Ženklo Keitimas LT, Zīmola Maiņa LV, Ребрендирањето MK, Fanavaozana MG, Penjenamaan Semula MS, റീബ്രാൻഡിംഗ് ML, Rebranding MT, Rebranding MI, रीब्रँडिंग MR, Rebranding MN, रिब्रान्डिङ NE, Rebranding NO, ରିବ୍ରାଣ୍ଡିଂ OR, ਰੀਬ੍ਰਾਂਡਿੰਗ PA, تغییر برند FA, Rebranding PL, بیا نومول PS, Rebranding PT, Rebrandingul RO, Ребрендинг RU, Rebranding SD, Toe Fa'ailoga SM, Ребрендирање SR, Bhranndadh GD, Rebranding SN, Rebranding SI, Rebranding SK, Rebranding SL, Rebranding SO, Rebranding ST, Marca ES, Rebranding SU, Rebranding SW, Rebranding SV, மறுபெயரிடுதல் TA, రీబ్రాండింగ్ TE, Ребрендинг TG, รีแบรนด์ TH, Rebrending TK, Ang Rebranding TL, Yeniden Markalama TR, Ребрендинг TT, Rebranding UG, Ребрендинг UK, ری برانڈنگ UR, Rebrending UZ, Đổi Thương Hiệu VI, Ailfrandio CY, Rebranding FY, Rebranding XH, רעבראַנדינג YI, Rebranding YO, Kabusha ZU, 品牌重塑 ZY, Rebranding CEB, ʻo Ka Hōʻailona Hou HAW, Rebranding HMN, Rebranding EN.
IBIS Bread Culinary Explorers Rebranding Media Articles
Leverage our ready-to-publish articles on IBIS Bread Culinary Explorers, offered in a range of languages: Italian, French, Portuguese, English, Korean, Japanese, Russian, Chinese (Mandarin), German, Turkish, Arabic (Standard), Indonesian, Dutch, Hindi and Spanish.
Unique Properties
Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Tags
packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Production Technology
All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Design Challenge
The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Project Duration
The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
Operation Flow
Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Research
Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
Inspiration
IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Image Credits
Image #1: IBIS, Bread Culinary Explorers, 2020 Image #2: IBIS, Bread Culinary Explorers, 2020 Image #3: IBIS, Bread Culinary Explorers, 2020 Image #4: IBIS, Bread Culinary Explorers, 2020 Image #5: IBIS, Bread Culinary Explorers, 2020
Project Overview
IBIS Bread Culinary Explorers Rebranding has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Wolkendieb Design Agency was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work IBIS Bread Culinary Explorers Rebranding.
Wolkendieb Design Agency Press Releases
Attention press members and journalists: We offer a collection of press releases on Wolkendieb Design Agency and their notable work, available for your unrestricted use. Available now: 3 press releases ready for immediate access by journalists.
IBIS Bread Culinary Explorers Unveiled by Wolkendieb Design Agency
Wolkendieb Design Agency redefines IBIS Backwaren's brand image with a stunning rebranding, separating their portfolio into two distinct categories, bread, and viennoiseries, to reflect the quality and versatility of the product range.
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