Koch's Meerrettich
Rebranding for KOCHS Meerrettich & Feinkost GmbH
The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!
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Download Press Kit № 140491 Rebranding for KOCHS Meerrettich & Feinkost GmbH by Wolkendieb Design Agency to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Koch 039 s Meerrettich by Wolkendieb Design Agency
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Rebranding by Wolkendieb Design Agency
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Wolkendieb Design Agency Koch 039 s Meerrettich
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Wolkendieb Design Agency Rebranding
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KOCHS Meerrettich amp Feinkost GmbHBrand Logo
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Koch's Meerrettich Rebranding Press Releases
Press releases tailored for Koch's Meerrettich are available in the languages: English.
Koch's Meerrettich Rebranding Translations
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Koch's Meerrettich Rebranding Media Articles
Our articles on Koch's Meerrettich, prepared for immediate use, are offered in several languages, including French, Portuguese, German, Chinese (Mandarin), Korean, Japanese, Russian, Hindi, Dutch, Turkish, Arabic (Standard), Indonesian, English and Spanish.
Unique Properties
The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Tags
packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Production Technology
The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Design Challenge
The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Project Duration
The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Operation Flow
To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Research
Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiration
KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Project Overview
Koch's Meerrettich Rebranding has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Wolkendieb Design Agency.
Silver Recognition
Wolkendieb Design Agency was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Koch's Meerrettich Rebranding.
Wolkendieb Design Agency Press Releases
Numerous press releases on Wolkendieb Design Agency and their achievements are at your disposal, inviting press members to use them freely in their coverage. Instantly access 3 press releases, available exclusively for journalists.
Wolkendieb Design Agency Revamps KOCH's Meerrettich Brand with Fresh Rebranding
Wolkendieb Design Agency revitalizes KOCH's Meerrettich brand with a new rebranding, focusing on naturalness and quality, reflecting the company's 100-year legacy. The rebranding project commenced in March 2021 in Aachen, Germany, and was completed in July 2021, with the products hitting the shelves in November 2021.
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