Koch's Meerrettich
Rebranding for KOCHS Meerrettich & Feinkost GmbH
The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!
Download Press Kit № 140491
Download Press Kit № 140491 Rebranding for KOCHS Meerrettich & Feinkost GmbH by Wolkendieb Design Agency to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Koch 039 s Meerrettich by Wolkendieb Design Agency
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Rebranding by Wolkendieb Design Agency
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Wolkendieb Design Agency Koch 039 s Meerrettich
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Wolkendieb Design Agency Rebranding
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Wolkendieb Design Agency Design Team Photo
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KOCHS Meerrettich amp Feinkost GmbHBrand Logo
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Koch's Meerrettich Rebranding Press Releases
For Koch's Meerrettich, we offer press releases in multiple languages, including: English.
Koch's Meerrettich Rebranding Translations
Our Koch's Meerrettich translations are now available in a wide range of languages: Rebranding EN, Herhandelsmerk AF, Riemërtimi SQ, ዳግም ብራንዲንግ AM, تغيير العلامة التجارية AR, Ռեբրենդինգը HY, Rebrendinq AZ, Rebranding EU, Рэбрэндынг BE, রিব্র্যান্ডিং BN, Rebranding BS, Ребрандирането BG, Rebranding MY, El Rebranding CA, Ang Rebranding CEB, Rebranding NY, 品牌重塑 ZY, 品牌重塑 ZH, Rebranding CO, Rebranding HR, Rebranding CS, Rebranding DA, Rebranding NL, Remarkado EO, Rebränding ET, Brändäys FI, Le Rebranding FR, ’ Ann An Ath-Bhranndadh GD, Rebranding GL, რებრენდინგი KA, Rebranding DE, Το Rebranding EL, રિબ્રાન્ડિંગ GU, Rebranding HT, Rebranding HA, Ka Hōʻailona Hou ʻana HAW, מיתוג מחדש HE, रीब्रांडिंग HI, Rebranding HMN, A Márkaváltás HU, Vörumerkjabreyting IS, Rebranding IG, Rebranding ID, Athbhrandáil GA, Il Rebranding IT, リブランディングは JA, Rebranding JV, ಮರುಬ್ರಾಂಡಿಂಗ್ KN, Ребрендинг KK, ម៉ាកយីហោឡើងវិញ KM, Rebranding RW, 브랜드 변경은 KO, Rebranding KU, Ребрендинг KY, Rebranding LO, Rebranding LA, Zīmola Maiņa LV, Prekės Ženklo Keitimas LT, Rebranding LB, Ребрендирањето MK, Fanavaozana Marika MG, Penjenamaan Semula MS, റീബ്രാൻഡിംഗ് ML, Rebranding MT, Te Rebranding MI, रीब्रँडिंग MR, Rebranding MN, रिब्रान्डिङ NE, Rebranding NO, ରିବ୍ରାଣ୍ଡିଂ OR, بیا نومول PS, تغییر نام تجاری FA, Rebranding PL, Rebranding PT, ਰੀਬ੍ਰਾਂਡਿੰਗ PA, Rebrandingul RO, Ребрендинг RU, Toe Fa'ailoga SM, Ребрендирање SR, Rebranding SN, Rebranding SD, Rebranding SI, Rebranding SK, Rebranding SL, Rebranding SO, Rebranding ST, El Cambio De Marca ES, Rebranding SU, Rebranding SW, Rebranding SV, Ang Rebranding TL, Ребрендинг TG, மறுபெயரிடுதல் TA, Ребрендинг TT, రీబ్రాండింగ్ TE, การรีแบรนด์ TH, Yeniden Markalama TR, Rebrending TK, Ребрендинг UK, ری برانڈنگ UR, قايتا لايىھىلەش UG, Rebrending UZ, Đổi Thương Hiệu VI, Ailfrandio CY, Rebranding FY, Ukuphawula Ngokutsha XH, רעבראַנדינג YI, Rebranding YO, Ukwenza Kabusha ZU, for global reach.
Koch's Meerrettich Rebranding Media Articles
Explore our ready-to-use articles on Koch's Meerrettich, available in multiple languages: German, Dutch, Italian, Chinese (Mandarin), Indonesian, Turkish, Arabic (Standard), English, Spanish, French, Portuguese, Korean, Japanese, Russian and Hindi, for your feature stories.
Unique Properties
The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Tags
packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Production Technology
The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Design Challenge
The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Project Duration
The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Operation Flow
To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Research
Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiration
KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Project Overview
Koch's Meerrettich Rebranding has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Wolkendieb Design Agency.
Silver Recognition
Wolkendieb Design Agency was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Koch's Meerrettich Rebranding.
Wolkendieb Design Agency Press Releases
Discover Wolkendieb Design Agency's journey through our press releases, available for all press members and journalists to use without restrictions. 3 press releases are now available for immediate access by journalists.
Wolkendieb Design Agency Revamps KOCH's Meerrettich Brand with Fresh Rebranding
Wolkendieb Design Agency revitalizes KOCH's Meerrettich brand with a new rebranding, focusing on naturalness and quality, reflecting the company's 100-year legacy. The rebranding project commenced in March 2021 in Aachen, Germany, and was completed in July 2021, with the products hitting the shelves in November 2021.
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