Yoonly
Visual Identity for Made for you
Yoonly is a travelling agency for 20-to-35-year-olds who seek unique life experiences. The name contains 2 key ideas in a single name: “Young only” and “You only live once/YOLO. The letter "Y" with a pin creates an on/off button which perfectly illustrates the baseline: "switch on life". The two "O's" in Yoonly represent the infinity sign, emphasizing the idea of memories that will last a lifetime. The bottom of each letter flicks to the right, making the logo dynamic and textured. Duck green can evoke the sea and blue skies, while the orange colour evokes human warmth and sunshine.
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Yoonly by Fanny De Bray
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Visual Identity by Fanny De Bray
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Fanny De Bray Yoonly
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Fanny De Bray Visual Identity
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Made for youBrand Logo
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Yoonly Visual Identity Press Releases
Press resources for Yoonly are offered in several languages: English.
Yoonly Visual Identity Media Articles
Access our collection of Yoonly articles, ready for use and offered in languages: Korean, French, Turkish, Arabic (Standard), German, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Spanish, Portuguese, Italian, Dutch and Hindi.
Unique Properties
The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life. The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime. The bottom of each letter flicks to the right, making the logo dynamic and textured.
Tags
travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology
Logo Business card Letterhead paper Envelope
Design Challenge
Create a universe that matches the expectations of millennials. Have a clear enough message with the logo, but also leave a creative interpretation possible. Create a universe that can work with multiple destinations : mountain, sea side and much more.
Project Duration
The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow
This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Research
Several research have been conducted to create this design : - Analysis of youth expectation for their travel through social network publication, competition and user interviews - Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ? - Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration
The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry. Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions. The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Image Credits
Copyright Made for you
Project Overview
Yoonly Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Fanny De Bray was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Yoonly Visual Identity.
Fanny De Bray Press Releases
For journalists seeking engaging content: Explore our press releases featuring Fanny De Bray's work, freely available for incorporation into your stories. Immediate access is granted to 6 press releases for all journalists.
Introducing Yoonly: A New Visual Identity for Young Travelers
Fanny De Bray Unveils Yoonly, a Unique Visual Identity for Young Travelers, Inspired by the Idea of Switching on Life
Fanny De Bray Newsroom
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