Yoonly

Visual Identity for Made for you

Yoonly is a travelling agency for 20-to-35-year-olds who seek unique life experiences. The name contains 2 key ideas in a single name: “Young only” and “You only live once/YOLO. The letter "Y" with a pin creates an on/off button which perfectly illustrates the baseline: "switch on life". The two "O's" in Yoonly represent the infinity sign, emphasizing the idea of memories that will last a lifetime. The bottom of each letter flicks to the right, making the logo dynamic and textured. Duck green can evoke the sea and blue skies, while the orange colour evokes human warmth and sunshine.

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Yoonly by Fanny De Bray

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Visual Identity by Fanny De Bray

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Fanny De Bray Yoonly

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Fanny De Bray Visual Identity

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Made for youBrand Logo

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Yoonly Visual Identity Press Releases

For Yoonly, we offer press releases in multiple languages, including: English.

Yoonly Visual Identity Media Articles

Ready for your features: articles on Yoonly in various languages, including Indonesian, Japanese, Russian, Chinese (Mandarin), Dutch, Hindi, Portuguese, Italian, Korean, French, Turkish, Arabic (Standard), German, Spanish and English.

Unique Properties

The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life. The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime. The bottom of each letter flicks to the right, making the logo dynamic and textured.

Tags

travel, young, branding, graphic design, vacation, experiences, mountains, sea

Production Technology

Logo Business card Letterhead paper Envelope

Design Challenge

Create a universe that matches the expectations of millennials. Have a clear enough message with the logo, but also leave a creative interpretation possible. Create a universe that can work with multiple destinations : mountain, sea side and much more.

Project Duration

The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.

Operation Flow

This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.

Research

Several research have been conducted to create this design : - Analysis of youth expectation for their travel through social network publication, competition and user interviews - Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ? - Moodboard of images & emotions that need to be associated with the brand (with the company direction)

Inspiration

The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry. Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions. The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.

Image Credits

Copyright Made for you

Project Overview

Yoonly Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Fanny De Bray was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Yoonly Visual Identity.

Fanny De Bray Press Releases

Our press releases on Fanny De Bray and their work are made freely available for press members looking to add depth to their content. Instantly access 7 press releases, available exclusively for journalists.

Introducing Yoonly: A New Visual Identity for Young Travelers

Fanny De Bray Unveils Yoonly, a Unique Visual Identity for Young Travelers, Inspired by the Idea of Switching on Life

Fanny De Bray Newsroom

Step into Fanny De Bray Newsroom for a showcase of exemplary design and recognized projects.