HMP

Visual Identity for Made for you

The HMP Group logo is created to underline the strength of the company, to clarify their communication strategy and highlight their expertise as well as defining the group’s new visual identity and brand architecture. The letters are created in the same way the group stamps it on their pieces. In the background, sketches evoke the global accompaniment that HMP provides. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client for a more comprehensive look, and highlight their different services.

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Hmp by Fanny De Bray

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Visual Identity by Fanny De Bray

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Fanny De Bray Hmp

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Fanny De Bray Visual Identity

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Made for youBrand Logo

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HMP Visual Identity Press Releases

Explore press materials for HMP, available in languages such as English.

HMP Visual Identity Media Articles

Ready for your features: articles on HMP in various languages, including Chinese (Mandarin), Turkish, Arabic (Standard), German, Hindi, Korean, Indonesian, Japanese, Russian, Portuguese, Italian, French, Dutch, Spanish and English.

Unique Properties

The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.

Tags

mechanical, graphic design, paris, industrial,

Production Technology

Logo Business card Letterhead paper Folder

Design Challenge

How to modernize and make more human an industrial universe.

Project Duration

The project started in January 2019 and finished in September 2019.

Operation Flow

This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.

Research

Several researches have been conducted to create this design: The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship. Brand platform with the company direction: What is the mission? What are the USP? Who is the target? Moodboard of images and emotions that need to be associated with the brand, with the company direction.

Inspiration

The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.

Image Credits

Photographer: Maxime Huriez

Project Overview

HMP Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Fanny De Bray was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work HMP Visual Identity.

Fanny De Bray Press Releases

Discover Fanny De Bray's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 7 press releases, available exclusively for journalists.

Introducing HMP's New Visual Identity Designed by Fanny De Bray

Fanny De Bray Unveils Visual Identity for HMP Group

Fanny De Bray Newsroom

Find inspiration and award-winning creativity within the Fanny De Bray Newsroom.