Classic Blue Sealed Baijiu
Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD
With "three rivers, two lakes and one wetland", Suqian is one of the three recognized wetland wine producing areas in the world. The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the early sacrificial ritual to the praying that condensed the cultural atmosphere. The design of this product use distinctive ivory ceramic bottle, the illustration of the body highlights a sense of humanistic feeling. As for shape design, it uses ear of wheat as decoration, barley also has the meaning of big sale.
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Classic Blue Sealed Baijiu by Wen Liu
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Alcoholic Beverage Packaging by Wen Liu
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Wen Liu Classic Blue Sealed Baijiu
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Wen Liu Alcoholic Beverage Packaging
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Classic Blue Sealed Baijiu Alcoholic Beverage Packaging Press Releases
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Classic Blue Sealed Baijiu Alcoholic Beverage Packaging Media Articles
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Unique Properties
Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
Tags
crafts, Baijiu, spirit, packaging, art
Production Technology
The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
Design Challenge
In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
Project Duration
The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
Operation Flow
The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
Research
A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
Inspiration
The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
Image Credits
Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.
Project Overview
Classic Blue Sealed Baijiu Alcoholic Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Wen Liu was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Classic Blue Sealed Baijiu Alcoholic Beverage Packaging.
Wen Liu Press Releases
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Classic Blue Sealed Baijiu Unveiled by Designer Wen Liu
Introducing the Classic Blue Sealed Baijiu, a Timeless Elegance Inspired by Ancient Traditions
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