Renata-A

Shampoo for RENATA

The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality. Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts.

Download Press Kit № 111576

Download Press Kit № 111576 Shampoo for RENATA by Hou, Hsiao Che to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Renata A by Hou Hsiao Che

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Shampoo by Hou Hsiao Che

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Hou Hsiao Che Renata A

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Hou Hsiao Che Shampoo

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Hou Hsiao Che Designer Portrait Photo

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RENATABrand Logo

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Renata-A Shampoo Press Releases

Press releases for Renata-A are now accessible in these languages: English.

Renata-A Shampoo Media Articles

We provide articles ready for publication on Renata-A, offered in several languages: Spanish, Chinese (Mandarin), Indonesian, Korean, Japanese, Russian, Dutch, Arabic (Standard), Turkish, Hindi, Italian, German, French, English and Portuguese.

Unique Properties

The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.

Tags

Package Design, Visual Design, Brand Design

Production Technology

PLA(Biomass Plastics) / HDPE / Paper

Design Challenge

RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

Project Duration

2019 in Taoyuan / Taiwan

Operation Flow

NA

Research

RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.

Inspiration

RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care. "Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!

Image Credits

DESIGNER / HOU, HSIAO CHE PHOTOGRAPHER / OU CHIEH-JU

Project Overview

Renata-A Shampoo has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Hou, Hsiao Che was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Renata-A Shampoo.

Hou, Hsiao Che Press Releases

Discover Hou, Hsiao Che's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 3 press releases now, directly accessible to journalists.

RENATA-A Pure Chinese Formula Shampoo: A Sustainable Haircare Innovation

Introducing the RENATA-A Pure Chinese Formula Shampoo

Hou, Hsiao Che Newsroom

Unlock a treasure trove of award-winning designs by accessing Hou, Hsiao Che Newsroom.