DA17 Conductor

Bag for dash.

Casual unisex crossbody bag. The DA17 Conductor is intended to replace both wallets and handbags. Its compact size allows for increased mobility when walking and bicycling. It offers space for phones, cash, and personal items. The curved magnetic top provides a secure and self-closing enclosure that can be can be opened with one finger. The slim, unobtrusive leather strap can be adjusted for comfort.

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Download Press Kit № 111819 Bag for dash. by dash. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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DA17 Conductor by dash

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Bag by dash

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dash DA17 Conductor

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dash Bag

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dash Brand Logo

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DA17 Conductor Bag Press Releases

For DA17 Conductor, find press releases in a variety of languages: English.

DA17 Conductor Bag Media Articles

Leverage our ready-to-publish articles on DA17 Conductor, offered in a range of languages: English, French, Turkish, Arabic (Standard), Indonesian, Dutch, Korean, Japanese, Russian, Chinese (Mandarin), German, Hindi, Portuguese, Italian and Spanish.

Unique Properties

A casual, compact crossbody bag designed for walking around town, the DA17 is a casual, unisex bag that intends to replace both wallet & traditional handbags. Its compact size allows for better movement freedom for more active activities such as walking & bicycling while the increased capacity offers better utility over carrying traditional wallet or purse alone. It features a secure, self-closing magnetic enclosure that that can be opened with just one finger. The slim, adjustable leather strap has been designed for comfort and portability, without distracting from user's overall outfit.

Tags

Conductor Bag, Bag, Leather, dash

Production Technology

While The DA17 Conductor uses traditional leather craft combined with modern cutting & sewing machinery for its production, its unique formed curve and edge finishing relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.

Design Challenge

For DA17 Conductor, the challenge lies primarily in finding an ideal form factor that can offer both mobility and capacity that will make the bag practical in real life use. The new, compact form factor require challenging the convention that money & cards are stored in wallets and purse. The conscious design decision to forgo wallet helps open up new possibilities and ultimately resulted in a more compact form factor that offers greatly increased utility. Design-wise, the bag enclosure offers unique both design & technical challenges. Intended to make it convenient for users to access their belongings, the curve enclosure had been designed to provide widest access point as possible, in an extremely compact body. The curve had to be carefully refined to create a pleasing curve as well as retaining as much internal capacity as possible when closed. Meanwhile, the wider access design necessitate compromise in terms of gaps along on the sides of the enclosure. The designer therefore paid extra attention in minimizing the size & position of the gap, ensuring items in the bag will remain secure in the bag, but to also visually refined the sides, helping to allay users' fear of any possibilities in the first place.

Project Duration

The project began in late November 2019 and was subsequently completed in March 2020 with the product being subsequently launched for online and brick & mortar sale in July 2020.

Operation Flow

The bag can be opened with just one finger by simply sliding your finger along the top edge to open, starting from the side. The bag will close itself once you let go of the enclosure. The carry strap can be securely adjusted via the twin pin snaps which locks the strap into a desire length. The can be carried on shoulder or crossbody for more secure carrying Meanwhile, the "Stilt" base provides the bag with increased stability and help raise the bag's bottom off the surface when putting down on surfaces, keeping the bag clean and easy to maintain.

Research

The research approach towards designing the DA17 Conductor is centered around studying the lifestyle specific users. By accompanying and observing 5 carefully select users on their day-off (mixed gender, age between 18-28, living in the city and minimalist style) the designer was able to obtain an understanding of the user's lifestyle, as well as the items this particular group of users typically carry with them. The end form factor was directly derived from users requirement for a bag that can better cater for their more mobile and active movement as well as the items they require to carry with them. A series of prototypes were then built and road-tested to help designer fine-tune the design, ensuring that the product is practical to use in the real world.

Inspiration

The DA17 Conductor draws inspiration from European train conductor's gear. A compact form factor that offers mobility and utility in confined space, the conductor bag is an ideal format for mobility in modern urban landscape. By marrying this niche bag format with broader use function and minimalistic styling, the format offers an ideal solution for urban mobility in the modern age.

Project Overview

DA17 Conductor Bag has been a Silver winner in the Fashion and Travel Accessories Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit dash..

Silver Recognition

dash. was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work DA17 Conductor Bag.

dash. Press Releases

Journalists and media members can enrich their content with our press releases on dash., available for free use. Journalists can access 1 press releases immediately, ready for your use.

Introducing the DA17 Conductor: A Stylish and Functional Bag for Urban Mobility

dash. presents the DA17 Conductor, a compact and versatile bag inspired by European train conductors, designed for modern urban mobility, launched in July 2020.

dash. Newsroom

Find inspiration and award-winning creativity within the dash. Newsroom.