Milano System
Modular Urban Backpack for Modula Milano
Sleek and versatile, the Milano System is a modular urban backpack 100% Made-in-Italy and designed to meet the dynamic lifestyle needs. Featuring modularity, the Milano System allows customization by combining different modules that can be easily attached and detached from the core pack. It is made with functionality in mind and can be customized by combining the following modules: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block. The clean design in lightweight nylon and embossed hi-tech fabrics creates both an urban and timeless look.
Download Press Kit № 124206
Download Press Kit № 124206 Modular Urban Backpack for Modula Milano by Alex Feriotto to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Milano System by Alex Feriotto
Download 1800 Pixels JPEG Image.
Modular Urban Backpack by Alex Feriotto
Download 1800 Pixels JPEG Image.
Alex Feriotto Milano System
Download 1800 Pixels JPEG Image.
Alex Feriotto Modular Urban Backpack
Download 1800 Pixels JPEG Image.
Modula MilanoBrand Logo
Download 1800 Pixels JPEG Image.
Milano System Modular Urban Backpack Press Releases
For Milano System, we offer press releases in multiple languages, including: English.
Milano System Modular Urban Backpack Media Articles
Our articles on Milano System, prepared for immediate use, are offered in several languages, including English, Chinese (Mandarin), Spanish, Turkish, Arabic (Standard), Korean, Japanese, Russian, Dutch, German, French, Portuguese, Hindi, Indonesian and Italian.
Unique Properties
Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens. Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack. It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
Tags
modular backpack, Italian design, Made in Italy, backpack made in Italy
Production Technology
CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears. Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules. Fidlock - innovative magnetic locking hardware
Design Challenge
The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
Project Duration
The project started in January 2020 and finished in March 2021 in Milan, Italy.
Operation Flow
Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials. While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
Research
We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
Inspiration
Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
Image Credits
Image #1: Maurizio Costa Image #2: Maurizio Costa Image #3: Maurizio Costa Image #4: Maurizio Costa Image #5: Maurizio Costa
Project Overview
Milano System Modular Urban Backpack has been a Golden winner in the Fashion and Travel Accessories Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Alex Feriotto was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Milano System Modular Urban Backpack.
Alex Feriotto Press Releases
For journalists seeking engaging content: Explore our press releases featuring Alex Feriotto's work, freely available for incorporation into your stories. Press members can now immediately access 1 press releases.
Introducing Milano System: The Ultimate Modular Urban Backpack Designed by Alex Feriotto
Alex Feriotto unveils the Milano System, a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens, combining Italian aesthetics with functionality.
Alex Feriotto Newsroom
Step into Alex Feriotto Newsroom for a showcase of exemplary design and recognized projects.
