Milano System
Modular Urban Backpack for Modula Milano
Sleek and versatile, the Milano System is a modular urban backpack 100% Made-in-Italy and designed to meet the dynamic lifestyle needs. Featuring modularity, the Milano System allows customization by combining different modules that can be easily attached and detached from the core pack. It is made with functionality in mind and can be customized by combining the following modules: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block. The clean design in lightweight nylon and embossed hi-tech fabrics creates both an urban and timeless look.
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Download Press Kit № 124206 Modular Urban Backpack for Modula Milano by Alex Feriotto to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Milano System by Alex Feriotto
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Modular Urban Backpack by Alex Feriotto
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Alex Feriotto Milano System
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Alex Feriotto Modular Urban Backpack
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Modula MilanoBrand Logo
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Milano System Modular Urban Backpack Press Releases
Discover our press releases for Milano System available in the following languages: English.
Milano System Modular Urban Backpack Media Articles
For immediate use: Milano System articles, available in languages such as Spanish, English, Korean, Japanese, Russian, German, French, Turkish, Arabic (Standard), Chinese (Mandarin), Dutch, Portuguese, Hindi, Indonesian and Italian, to enrich your content.
Unique Properties
Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens. Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack. It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
Tags
modular backpack, Italian design, Made in Italy, backpack made in Italy
Production Technology
CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears. Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules. Fidlock - innovative magnetic locking hardware
Design Challenge
The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
Project Duration
The project started in January 2020 and finished in March 2021 in Milan, Italy.
Operation Flow
Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials. While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
Research
We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
Inspiration
Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
Image Credits
Image #1: Maurizio Costa Image #2: Maurizio Costa Image #3: Maurizio Costa Image #4: Maurizio Costa Image #5: Maurizio Costa
Project Overview
Milano System Modular Urban Backpack has been a Golden winner in the Fashion and Travel Accessories Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Alex Feriotto was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Milano System Modular Urban Backpack.
Alex Feriotto Press Releases
Numerous press releases on Alex Feriotto and their achievements are at your disposal, inviting press members to use them freely in their coverage. Available now: 1 press releases ready for immediate access by journalists.
Introducing Milano System: The Ultimate Modular Urban Backpack Designed by Alex Feriotto
Alex Feriotto unveils the Milano System, a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens, combining Italian aesthetics with functionality.
Alex Feriotto Newsroom
Discover outstanding design and award-winning initiatives in the Alex Feriotto Newsroom.
