The Devil's Keep
Ultra Rare Single Malt Irish Whiskey for The Craft Irish Whiskey Co.
The inaugural release from The Craft Irish Whiskey Co., The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, locked by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.
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Download Press Kit № 111877 Ultra Rare Single Malt Irish Whiskey for The Craft Irish Whiskey Co. by Tiago Russo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Devil 039 s Keep by Tiago Russo
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Ultra Rare Single Malt Irish Whiskey by Tiago Russo
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Tiago Russo The Devil 039 s Keep
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Tiago Russo Ultra Rare Single Malt Irish Whiskey
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The Craft Irish Whiskey Co Brand Logo
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The Devil's Keep Ultra Rare Single Malt Irish Whiskey Press Releases
Explore press materials for The Devil's Keep, available in languages such as English.
The Devil's Keep Ultra Rare Single Malt Irish Whiskey Translations
Excited to make The Devil's Keep accessible in many languages through our translations: Ultra Rare Single Malt Irish Whiskey EN, Ultra Seldsame Enkelmout Ierse Whisky AF, Uiski Irlandez Me Një Malt Ultra Të Rrallë SQ, እጅግ በጣም አልፎ አልፎ ነጠላ ብቅል አይሪሽ AM, الويسكي الأيرلندي الشعير النادر جدًا AR, Ծայրահեղ Հազվագյուտ Մեկածիկ Իռլանդական Վիսկին HY, Ultra Nadir Tək Səməni Irland Viskisi AZ, Malta Irlandar Whisky Ultra Arraroa Ontzi EU, Ультрарэдкі Односолодовый Ірландскі Віскі BE, অতি বিরল একক মল্ট আইরিশ হুইস্কি BN, Ultra Rare Single Malt Irski Viski BS, Ултра Рядкото Едномалцово Ирландско Уиски BG, အလွန်ရှားပါးသော Single Malt အိုင်ယာလန်ဝီစကီ MY, El Whisky Irlandès De Malta Ultra Rar CA, Ang Ultra Talagsaon Nga Single Malt Irish Whiskey CEB, Ultra Rare Single Malt Irish Whisky NY, 超稀有單一麥芽愛爾蘭威士忌 ZY, 超稀有单一麦芽爱尔兰威士忌 ZH, Ultra Rare Single Malt Irish Whisky CO, Ultra Rijedak Single Malt Irski Viski HR, Ultra Vzácná Single Malt Irská Whisky CS, Ultra Sjælden Single Malt Irsk Whisky DA, Ultra Zeldzame Single Malt Ierse Whisky NL, Ultra Rare Single Malt Irlanda Viskio EO, Üliharuldane Ühelinnase Iiri Viski ET, Erittäin Harvinainen Irlantilainen Single Malt -Viski FI, Le Whisky Irlandais Single Malt Ultra Rare FR, A Th’ Ann An Uisge-Beatha Braiche Singilte Ultra Rare Èireannach GD, O Whisky Irlandés De Malta Ultra Raro GL, ულტრა იშვიათი ერთი ალაოს ირლანდიური ვისკი KA, Ultra Rare Single Malt Irish Whiskey DE, Το Εξαιρετικά Σπάνιο Single Malt Ιρλανδικό Ουίσκι EL, અલ્ટ્રા રેર સિંગલ માલ્ટ આઇરિશ વ્હિસ્કી GU, Ultra Rare Single Malt Irish Wiski HT, Ultra Rare Single Malt Irish Whiskey HA, Ultra Rare Single Malt Irish Whiskey HAW, וויסקי סינגל מאלט אירי נדיר במיוחד HE, अल्ट्रा रेयर सिंगल माल्ट आयरिश व्हिस्की HI, Ultra Tsawg Ib Leeg Malt Irish Whiskey HMN, Ultra Ritka Single Malt Ír Whisky HU, Ofur Sjaldgæft Einmalt Írskt Viskí IS, Ultra Obere Otu Malt Irish Whiskey IG, Wiski Irlandia Malt Tunggal Yang Sangat Langka ID, Fuisce Braiche Singil Ultra-Annamh GA, Il Whisky Irlandese Single Malt Ultra Raro IT, ウルトラレアなシングルモルトアイリッシュウイスキーの JA, Wiski Irlandia Malt Tunggal Ultra Langka JV, ಅಲ್ಟ್ರಾ ಅಪರೂಪದ ಸಿಂಗಲ್ ಮಾಲ್ಟ್ ಐರಿಶ್ ವಿಸ್ಕಿ KN, Ультра Сирек Бір Уытты Ирланд Вискиі KK, ស្រាវីស្គីអៀរឡង់ដ៏កម្រតែមួយគត់ KM, Ultra Idasanzwe Imwe Ya Malt Irish Whisky RW, 매우 희귀한 싱글 몰트 아이리쉬 위스키는 KO, Wîskîya Îrlandî Ya Yek Malt Ya Ultra Nadir KU, Ультра Сейрек Кездешүүчү Бир Угут Ирланд Вискиси KY, ເຫຼົ້າຂາວໄອແລນທີ່ຫາຍາກທີ່ສຸດ LO, Ultra Rara Unica Cupa Brasii Hibernica LA, Īpaši Rets Viena Iesala Īru Viskijs LV, Itin Retas Vieno Salyklo Airiškas Viskis LT, Ultra Rare Single Malt Irish Whisky LB, Ултра Ретко Едно Слад Ирско Виски MK, Ny Whisky Malt Irlandey Tokana Tsy Fahita Firy MG, Wiski Malt Irish Tunggal Ultra Jarang MS, അൾട്രാ അപൂർവ സിംഗിൾ മാൾട്ട് ഐറിഷ് വിസ്കി ML, Ultra Rari Single Malt Irish Whisky MT, Ultra Onge Kotahi Malt Irish Whiskey MI, अल्ट्रा रेअर सिंगल माल्ट आयरिश व्हिस्की MR, Хэт Ховор Ганц Соёолж Ирланд Виски MN, अल्ट्रा दुर्लभ सिंगल माल्ट आयरिश व्हिस्की NE, Ultra Sjelden Single Malt Irsk Whisky NO, ଅଲ୍ଟ୍ରା ବିରଳ ସିଙ୍ଗଲ୍ ମାଲ୍ଟ ଇରିସ୍ ୱିସ୍କି OR, الټرا نادر واحد مالټ آیرش ویسکي PS, ویسکی ایرلندی تک مالت فوق کمیاب FA, Ultra Rzadka Irlandzka Whisky Single Malt PL, Whisky Irlandês De Single Malte Ultra Raro PT, ਅਲਟਰਾ ਰੇਅਰ ਸਿੰਗਲ ਮਾਲਟ ਆਇਰਿਸ਼ ਵਿਸਕੀ PA, Whisky Irlandez Ultra Rare Single Malt RO, Ультра Редкий Односолодовый Ирландский Виски RU, Ultra Rare Single Malt Irish Whisky SM, Ултра Раре Сингле Малт Ирски Виски SR, Ultra Rare Single Malt Irish Whisky SN, الٽرا نادر واحد مالٽ آئرش ويسڪي SD, අතිශය දුර්ලභ තනි මෝල්ට් අයිරිෂ් විස්කි SI, Ultra Rare Single Malt Írska Whisky SK, Ultra Redek Enosladni Irski Viski SL, Whiskey Malt Irish Ah Oo Aad Dhif U Ah SO, Ultra Rare Single Malt Irish Whisky ST, El Whisky Irlandés De Pura Malta Ultra Raro ES, Ultra Langka Single Malt Wiski Irlandia SU, Wiski Ya Ireland Ya Malt Adimu Sana SW, Ultra Sällsynt Single Malt Irländsk Whisky SV, Ang Ultra Rare Single Malt Irish Whisky TL, Вискии Ултра Нодири Ягонаи Ирландӣ TG, அல்ட்ரா அரிய ஒற்றை மால்ட் ஐரிஷ் விஸ்கி TA, Ультра Сирәк Бер Мальт Ирис Виски TT, అల్ట్రా అరుదైన సింగిల్ మాల్ట్ ఐరిష్ విస్కీ TE, ซิงเกิลมอลต์ไอริชวิสกี้ที่หายากเป็นพิเศษ TH, Ultra Nadir Single Malt İrlanda Viskisi TR, Ultra Seýrek Ýekeje Malt Irish Viski TK, Ultra Rare Односолодовий Ірландський Віскі UK, انتہائی نایاب سنگل مالٹ آئرش وہسکی UR, دەرىجىدىن تاشقىرى ئاز ئۇچرايدىغان يەككە مالت ئىرى ۋىۋىسكىسى UG, Ultra Nodir Yagona Solodli Irland Viskisi UZ, Rượu Whisky Mạch Nha Đơn Cực Hiếm Của Ailen VI, Wisgi Gwyddelig Brag Sengl Hynod Brin CY, Ultra Seldsume Single Malt Ierske Whisky FY, Iwhiskey Yaseireland Enqabileyo Enqabileyo XH, הינטער זעלטן איין מאַלץ איריש שנאַפּס YI, Ultra Toje Nikan Malt Irish Ọti Oyinbo YO, I-Wisky Ye-Irish Ye-Malt Engavamile Kakhulu ZU.
The Devil's Keep Ultra Rare Single Malt Irish Whiskey Media Articles
For immediate use: The Devil's Keep articles, available in languages such as English, Korean, Japanese, Russian, Chinese (Mandarin), French, Turkish, Indonesian, Dutch, German, Arabic (Standard), Spanish, Portuguese, Italian and Hindi, to enrich your content.
Unique Properties
Designed by Tiago Russo, The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, where a thin gold trim leads to the two opposite angled and recessed handles that are locked in position by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full. Bespoke glasses, a custom numbered whiskey certificate and a rich booklet that tells the entirety of The Devil’s Keep story are housed in each door, leaving the centre stage to holding the vessel secure. Behind the bottle, one will find all the bespoke accessories specifically designed for this product that make it, truly, a unique and luxurious whiskey experience: a gold pipette, obsidian whiskey stones, water carafe from the same Antrim source, a measure of the barley used to make the whiskey and a pioneering whiskey and distilling essence, The Angel's Share, an atomizer encapsulated in a bespoke vessel and natural wooden lid. Not only the experience box has an ancient lock to keep the devil inside, but the bottle itself is also chained to the walls of the experience box, so that only its rightful proprietor can truly unleash the devil.
Tags
Whisky, Whiskey, Packaging, Luxury, Tasting, Experience, Bottle, Box
Production Technology
Woodwork, metalwork and upholstery techniques. Main box in dark stained smoked oak, with brass trims and a framed burgundy suede cladding around the walls.
Design Challenge
The biggest challenge was to create a truly unique product and with it an extraordinary event of not only whiskey tasting, but to interact with an exclusive product, providing the ultimate sensorial experience.
Project Duration
Product and Packaging developed since May 2019 for over a year until every single detail of both accessories and the whiskey maturation itself reached the ultimate level of quality.
Operation Flow
Drinking rare whiskey should be an experience, whether in the privacy of your home or the theatre of a Michelin starred restaurant. A fine mist of the angels' share scents the air like cologne, with aged oak and vanilla, to transport you to The Devil’s Keep’s birthplace and its home of decades. Whiskey poured decadently, with the sound of obsidian on glass. Whether you prefer your whiskey chilled or not, we would suggest that The Devil’s Keep is first enjoyed at room temperature. A taste of barley to celebrate the earth. The same malted barley used to create The Devil’s Keep. A few drops of purest water using the golden pipette to release micelles within the whiskey and unleash intoxicating flavours. Now, and only now, are you ready to raise the Devil and experience one of the finest whiskies ever to come from Ireland’s shores.
Research
The brief was simple: “to create the best and most luxurious whiskey that Ireland has ever seen.” It was a blank canvas, with the highest of stakes, which is something that you don’t see very often from a brand – to really immerse onto design as way to truly develop and elevate a product, and to have the time and the mindset that every single detail needs to be ironed out to perfection, and only released when such notion is achieved. When creating something of this calibre, the paradigm of packaging design and luxury design needs to shift, it needs to elevate, and it was my goal to bring, through a sensorial journey, not only just an appealing product to look at and to taste, but an immersive experience that reach all of its user’s senses, that tells the story and the magnitude of this whiskey without any words needed. Every material, every detail, had to be singularly present: the dark oak throughout, setting the mood and the absorption of colour, the geometric gold details that strike the eyesight light a bolt, bringing light to the immense darkness of the wood textures, culminating inside with a rich, dark burgundy theme that helps to refract the natural colours of the whiskey. Each component inside tells a story, and at the same time, interacts with the user in order to provide an intense whiskey tasting experience. Scent, colour, flavour, texture, sound. The Devil’s Keep design combines all of them into an intuitive experience, not just to taste, but to truly feel all the passion and dedication put into creating this ultra-rare, luxurious, collectible whiskey.
Inspiration
The Devil’s Keep is a unique single malt. An alchemy of water, wood, mastery and time, to create the finest whiskey that Ireland has ever made. The rarest of whiskeys. A moment in time that can never be recreated. Unparalleled. Irreplaceable. Sublime. Enchantment is woven into every detail of its creation. Spirit that sees the age-old secrets of Ireland’s whiskey masters re-imagined in the vision of a new breed of craftsmen.
Project Overview
The Devil's Keep Ultra Rare Single Malt Irish Whiskey has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Tiago Russo.
Golden Recognition
Tiago Russo was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work The Devil's Keep Ultra Rare Single Malt Irish Whiskey.
Tiago Russo Press Releases
For journalists seeking engaging content: Explore our press releases featuring Tiago Russo's work, freely available for incorporation into your stories. Journalists can access 15 press releases immediately, ready for your use.
The Devil's Keep: A Luxurious Whiskey Experience
The Craft Irish Whiskey Co. Unveils The Devil's Keep, a Unique Single Malt Irish Whiskey Experience
Tiago Russo Newsroom
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