Shay Vsop
Luxury Cognac for Le Portier
Crafted with Shannon Sharpe's input and inspired by Mary Porter's heritage, Shay Vsop enters the market as a product that is bold yet elegant, disruptive, a true statement piece for cognac lovers and connoisseurs. The strong, dark shapes contrast with delicate light detailing, creating a product full of contrast and raising all attentions towards the long vessel, topped by a black obsidian closure and silver detailing, where a collectible item is placed: with each batch, a different letter of the word Le Portier is foiled onto the closure, allowing collectors to procure all different batches.
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Download Press Kit № 148923 Luxury Cognac for Le Portier by Tiago Russo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Shay Vsop by Tiago Russo
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Luxury Cognac by Tiago Russo
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Tiago Russo Shay Vsop
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Tiago Russo Luxury Cognac
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Shay Vsop Luxury Cognac Press Releases
Availability alert: Press releases for Shay Vsop in languages including English.
Shay Vsop Luxury Cognac Translations
Proudly offering Shay Vsop project translations in several languages: Luxury Cognac EN, 高級コニャックは JA, Cognac Mewah JV, ಐಷಾರಾಮಿ ಕಾಗ್ನ್ಯಾಕ್ KN, Люкс Коньяк KK, Cognac ប្រណីត KM, Cognac Nziza Cyane RW, 고급 코냑은 KO, Konyaka Luks KU, Люкс Коньяк KY, Cognac ຟຸ່ມເຟືອຍ LO, Deliciae Cognacae LA, Luksusa Konjaks LV, Prabangus Konjakas LT, Luxus Cognac LB, Луксузниот Коњак MK, Cognac Lafo Vidy MG, Cognac Mewah MS, ലക്ഷ്വറി കോഗ്നാക് ML, Cognac Lussu MT, Te Cognac Papai MI, लक्झरी कॉग्नाक MR, Тансаг Коньяк MN, लक्जरी कोग्नाक NE, Luksus Cognac NO, ବିଳାସପୂର୍ଣ୍ଣ କଗନାକ OR, لوکس کوګناک PS, کنیاک لوکس FA, Koniak Luksusowy PL, Conhaque De Luxo PT, ਲਗਜ਼ਰੀ ਕੋਗਨੈਕ PA, Conicul De Lux RO, Элитный Коньяк RU, Cognac Taugata SM, Луксузни Коњак SR, Luxury Cognac SN, Luxury Cognac SD, Luxury Cognac SI, Luxusný Koňak SK, Luksuzni Konjak SL, Cognac Raaxo SO, Cognac Ea Maemo A Holimo ST, El Coñac De Lujo ES, Cognac Méwah SU, Cognac Ya Kifahari SW, Lyxkonjak SV, Ang Luxury Cognac TL, Коняки Боҳашамат TG, ஆடம்பர காக்னாக் TA, Люкс Коньяк TT, లగ్జరీ కాగ్నాక్ TE, คอนญักหรูหรา TH, Lüks Konyak TR, Lýuks Konýak TK, Елітний Коньяк UK, لگژری کوگناک UR, ھەشەمەتلىك قوناق UG, Hashamatli Konyak UZ, Cognac Sang Trọng VI, Cognac Moethus CY, Lúkse Cognac FY, I-Cognac Ye-Luxury XH, לוקסוס קאָניאַק YI, Cognac Igbadun YO, I-Cognac Kanokusho ZU, Luukse Konjak AF, Konjaku Luksoz SQ, የቅንጦት ኮንጃክ AM, الكونياك الفاخر AR, Շքեղ Կոնյակը HY, Lüks Konyak AZ, Luxuzko Koñaka EU, Элітны Каньяк BE, বিলাসবহুল কগনাক BN, Luksuzni Konjak BS, Луксозният Коняк BG, ဇိမ်ခံကော့ညက် MY, El Cognac De Luxe CA, Ang Maluho Nga Cognac CEB, Cognac Yapamwamba NY, 奢華干邑白蘭地 ZY, 奢华干邑白兰地 ZH, Cognac Di Lussu CO, Luksuzni Konjak HR, Luxusní Koňak CS, Luksus Cognac DA, Luxe Cognac NL, Luksa Konjako EO, Luksuskonjak ET, Luksuskonjakki FI, Le Cognac De Luxe FR, Th’ Ann An Cognac Sòghail GD, O Coñac De Luxo GL, ძვირადღირებული კონიაკი KA, Luxus-Cognac DE, Το Κονιάκ Πολυτελείας EL, લક્ઝરી કોગ્નેક GU, Konyak Liksye HT, Cognac Wani Nau'in Marufi HA, Ka Cognac Maikaʻi HAW, קוניאק יוקרתי HE, लक्ज़री कॉन्यैक HI, Khoom Kim Heev Cognac HMN, A Luxuskonyak HU, Lúxus Koníak IS, Okomoko Cognac IG, Cognac Mewah ID, Cognac Só GA, Il Cognac Di Lusso IT, tailored for your needs.
Shay Vsop Luxury Cognac Media Articles
We provide articles ready for publication on Shay Vsop, offered in several languages: Turkish, French, Indonesian, German, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), Spanish, English, Italian, Portuguese and Dutch.
Unique Properties
Based on the iconic bell-shaped cognac bottles, the Shay VSOP vessel has a large bulb with a stepped ice that elevates the vessel and the liquid into higher, floating aesthetics, leading to a long, narrow neck, maximising the control of the cognac flow. The box, on the other hand, has a geometric approach, opposed to the organic flow of the bottle. The black wooden box adopts and adapts the same minimalist approach from the bottle, and has small silver accents on top of the black stained wood.
Tags
Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
Production Technology
Shay VSOP is all about the contrasts that elevate the cognac's shades and presence. The organic bottle has minor silver metallic detailing, contrasting with the dark obsidian, in the same way the black box exterior is inverted by a floating off-white suede inside, wrapping the bottle and elevating it as a light backdrop where all the colours burst as light is received inside the opening of the luxurious box.
Design Challenge
In a market densely populated by ranges of cognac products, the main challenge in the design and development of Shay VSOP was to achieve a product that, as it represents a new brand and its inaugural release, could enter the market associating a quality product with a differentiating design that highlights and evolves the concept of cognac. Marking a statement approach, Shay VSOP merges a large vessel with fine detailing, embedded into a luxurious box that elevates the cognac inside.
Project Duration
Being a collaboration between the Craft Distilling Group and former-NFL superstar Shannon Sharpe, Shay VSOP was created with the aim to take the American market by storm, and rapidly becoming one of the most exclusive and sought-after cognacs in the US. Its promotion, associated with the Shannon Sharpe and all of the history of Mary Porter, have granted a notorious relevance to this product, making it steadily expand and become available in a total of 47 different states in the last year alone.
Operation Flow
Open the box through the silver side clasp, whilst contemplating the dark wood tones and silver detailing. Inside, the dark tones are contrasted by a bright, off white fabric cladding, wrapping the whole interior of the Shay VSOP box. On the left side, educational information is printed on the fabric, and on the right, a vacuum-formed inlay houses the bottle, gently highlighting its contours, revealing the low bulb vessel and the brightness of the cognac tones inside.
Research
Shay VSOP is a product of differentiation, of perfectionism and heritage. The early development stages were entirely focused on the history of Shannon Sharpe and Mary Porter, whilst redirecting such important historical connotation towards a product that can become an outstanding presence on the American market. Colours, materials and the concept of a cognac bottle had to be re-thought in order to develop a product truly disruptive.
Inspiration
Shay is the first product for the new Cognac brand Le Portier, and gathers a combination of the classic cognac heritage with a contemporary approach, culminating in a beautiful bespoke bottle with black obsidian and a black tinted luxurious box, whilst a sense of exclusiveness and luxury is inherent to the bottle, where minimalist details allow the shaping of the glass to take the centre stage, maximising the rich shades of the cognac to shine through.
Image Credits
Le Portier
Project Overview
Shay Vsop Luxury Cognac has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Tiago Russo was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Shay Vsop Luxury Cognac.
Tiago Russo Press Releases
Access a rich repository of press releases on Tiago Russo, offered to press and media professionals for unrestricted use in their stories. 15 press releases are now available for immediate access by journalists.
Introducing Shay VSOP: A Luxurious Cognac Design by Tiago Russo
Discover the exquisite Shay VSOP, a bespoke luxury cognac design by Tiago Russo, blending classic heritage with contemporary elegance, set to captivate the American market.
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