Boo

Baby Friendly Cleaning Product for Boo

Germs will be frightened with this line of disinfectants. Pale colors on the package give the illusion that the germs are being erased, revealing the transparent part of the bottle with information about safety. Each product in the line has a unique germs design, because different germs live on different surfaces. This playful design element indicates that the products are from the children's category. Boo and germs are washed off the surface.

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Boo by Evgeniya Abramova

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Baby Friendly Cleaning Product by Evgeniya Abramova

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Evgeniya Abramova Boo

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Evgeniya Abramova Baby Friendly Cleaning Product

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BooBrand Logo

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Boo Baby Friendly Cleaning Product Press Releases

Press releases for Boo are now accessible in these languages: English.

Boo Baby Friendly Cleaning Product Media Articles

We provide articles ready for publication on Boo, offered in several languages: Dutch, Indonesian, German, Arabic (Standard), Spanish, French, Portuguese, Hindi, Chinese (Mandarin), Turkish, Italian, Korean, Japanese, Russian and English.

Unique Properties

This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.

Tags

packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration

Production Technology

Consumer packaging format: bottle Consumer substrate / Material: plastic Label: Shrink Sleeve

Design Challenge

The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.

Project Duration

The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.

Operation Flow

The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.

Research

In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.

Inspiration

The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.

Image Credits

Art Director, Designer: Evgeniya Abramova 3D Visualization: Pavel Gubin and Dmitriy Saveliev Music: Vasily Filipkin

Project Overview

Boo Baby Friendly Cleaning Product has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Evgeniya Abramova was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Boo Baby Friendly Cleaning Product.

Evgeniya Abramova Press Releases

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Introducing BOO: A Baby-Friendly Cleaning Product Line Designed by Evgeniya Abramova

Evgeniya Abramova's BOO project, a line of baby-friendly cleaning products, was born out of the need for safe and effective cleaning agents for children. The project, created during her studies at the British Higher School of Art and Design, offers a playful and innovative approach to disinfecting surfaces while ensuring the safety of children.

Evgeniya Abramova Newsroom

Explore Evgeniya Abramova Newsroom to uncover award-winning design projects and more.