Akbank ATM

Automated Teller Machine for AKBANK

With the new design approach, the experience of Akbank ATM becomes future-proofed and supports a broad range of user types including both Akbank customers and non-customer users. It provides a mobile-like experience with a smart personalized dashboard based on user behavior patterns and their financial decision-making models.

Download Press Kit № 114208

Download Press Kit № 114208 Automated Teller Machine for AKBANK by Akbank to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Akbank ATM by Akbank

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Automated Teller Machine by Akbank

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Akbank Akbank ATM

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Akbank Automated Teller Machine

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AKBANKBrand Logo

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Akbank ATM Automated Teller Machine Press Releases

Discover our press releases for Akbank ATM available in the following languages: English.

Akbank ATM Automated Teller Machine Media Articles

Ready-to-feature articles on Akbank ATM are available in these languages: Hindi, Turkish, Arabic (Standard), Dutch, German, French, Italian, Chinese (Mandarin), Korean, Indonesian, Japanese, Russian, English, Portuguese and Spanish, for your convenience.

Unique Properties

Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.

Tags

Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking

Production Technology

The design was developed as web-based with multiple language options like English, German, Russian, French, etc. Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js

Design Challenge

While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.

Project Duration

The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.

Operation Flow

Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.

Research

With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.

Inspiration

The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.

Image Credits

Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020. Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020. Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020. Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020. Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020. Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020

Project Overview

Akbank ATM Automated Teller Machine has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Akbank was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Akbank ATM Automated Teller Machine.

Akbank Press Releases

Numerous press releases on Akbank and their achievements are at your disposal, inviting press members to use them freely in their coverage. Journalists can access 2 press releases immediately, ready for your use.

Akbank Revolutionizes ATM Experience with Future-Proof Design

Akbank introduces a revolutionary new design for their Automated Teller Machines, aiming to provide a seamless and personalized banking experience for users. The project began in March 2019 in Istanbul, with the first release in 2020, and continues to evolve with ongoing updates and user feedback.

Akbank Newsroom

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