Amarico

Logo and Packaging for Amàrico

Designers were approached by an Italian producer launching a new range of non-alcoholic aperitifs, Amarico. The goal was to create a logo and packaging design for this authentic Italian product. They decided to develop the design around the product's key qualities, the beverage's aromatic, creamy and Italian style, with citrusy notes of bitter orange and lemon, fresh and crispy with a harmonious after taste. New fonts and a set of elegant hand-made illustrations were created depicting botanical motifs and ingredients.

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Amarico by Little Greta

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Logo and Packaging by Little Greta

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Little Greta Amarico

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Little Greta Logo and Packaging

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Little Greta Design Team Photo

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AmàricoBrand Logo

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Amarico Logo and Packaging Press Releases

Discover our press releases for Amarico available in the following languages: English.

Amarico Logo and Packaging Media Articles

For immediate use: Amarico articles, available in languages such as Turkish, Arabic (Standard), Chinese (Mandarin), Dutch, Hindi, Korean, Indonesian, Japanese, Russian, English, Spanish, Italian, German, French and Portuguese, to enrich your content.

Unique Properties

The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.

Tags

Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional

Production Technology

When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.

Design Challenge

The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.

Project Duration

The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.

Operation Flow

The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.

Research

Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.

Inspiration

The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.

Image Credits

Photographer: Julius Filip

Project Overview

Amarico Logo and Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Little Greta was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Amarico Logo and Packaging.

Little Greta Press Releases

Discover Little Greta's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 2 press releases today.

Little Greta Unveils "Amarico" Logo and Packaging Design, Wins Silver A' Design Award

Little Greta's latest project, "Amarico," a non-alcoholic aperitif, draws inspiration from La Dolce Vita, blending historical authenticity with modern aesthetics, and has been awarded the Silver A' Design Award in 2021.

Little Greta Newsroom

Find inspiration and award-winning creativity within the Little Greta Newsroom.