Better than Perfect
Magazine for Gerhard Kirchschlaeger
The task was to present an internet food blog printed in a magazine. The layout is inspired by the placement of the photos and the layout grid of Screen Design. The strengths of print compared to the internet are played out.The most important cornerstones of the magazine are haptically appealing paper, elaborate binding, design with a lot of empty space and outstanding typography. Traditional visual habits are broken. The resulting visual tension accompanies the reader through the magazine. Each recipe is prominently presented on a double-page spread.
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Printed Food Blog by Gerhard Kirchschläger
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Magazine by Gerhard Kirchschläger
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Gerhard Kirchschläger Printed Food Blog
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Gerhard Kirchschläger Magazine
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Gerhard KirchschlaegerBrand Logo
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Better than Perfect Magazine Media Articles
Ready-to-feature articles on Better than Perfect are available in these languages: Italian, German, French, Portuguese, Indonesian, Arabic (Standard), Dutch, Spanish, English, Korean, Japanese, Russian, Chinese (Mandarin), Hindi and Turkish, for your convenience.
Unique Properties
The main idea: to put an internet food blog on paper. The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Tags
Magazine, Photography, Typography
Production Technology
recycled paper made of birch, hp indigo digital printing
Design Challenge
A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Project Duration
The project started in july 2020 and finished in december 2020.
Operation Flow
The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Research
Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration
Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Image Credits
Photographer Karin Stöttinger
Project Overview
Better than Perfect Magazine has been a Bronze winner in the Print and Published Media Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Gerhard Kirchschläger was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Better than Perfect Magazine.
Gerhard Kirchschläger Newsroom
Find inspiration and award-winning creativity within the Gerhard Kirchschläger Newsroom.
