ID FRAM

Jewelry for Saedeh Sorouri

The target of ID Frame was to enrich the sense of creativity and exclusivity in conjunction with making varieties to the apparel and reducing the extra costs for the buyer of jewelry. Always trying to search, to choose and purchase the jewelry which is suitable for different events, apparels and tastes, is a big deal in addition to being time-consuming and costly. ID Frame, in a square and circular frame, enables the user to design her/his own Minimal or Maximal model with thousands of colors, shape, stone sizes and special body tattoos, alongside with being frugal in time and cost.

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Download Press Kit № 117721 Jewelry for Saedeh Sorouri by Saedeh Sorouri to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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ID FRAM by Saedeh Sorouri

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Jewelry by Saedeh Sorouri

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Saedeh Sorouri ID FRAM

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Saedeh Sorouri Jewelry

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Saedeh SorouriBrand Logo

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ID FRAM Jewelry Press Releases

For ID FRAM, find press releases in a variety of languages: English.

ID FRAM Jewelry Media Articles

For immediate use: ID FRAM articles, available in languages such as Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Hindi, Indonesian, Japanese, Russian, Italian, German, French, Portuguese, Dutch, English and Spanish, to enrich your content.

Unique Properties

This ring can match with any desired clothing; Creativity is not exclusive to specific people and anybody could design his/her jewelries independently.

Production Technology

Traditional silversmithing, which possesses special durability, was the making method of this work and the procedure took place in traditional silversmithing workshops. First 92.5 sterling silver was melted in furnace and after stages of rolling, sawing and soldering, has been made to this shape.

Design Challenge

The challenge was to design a decorative adornment in way that increase creativity and ideation, in addition to squandering avoidance. It was intended to make each user independent to be part of the design of his/her own jewelry and feel more creative and exclusive.

Project Duration

Design and ideation of this work was started near in end of 2019 in Tehran and the making process based on the traditional silver has ended in the same year.

Operation Flow

This work consists of two frames one circular and other squared. According to the user’s taste and choice of apparel, (s)he is able to opt its desired frame and then, with a pinch of creativity, decorates the gemstones in an arbitrary manner. Use of temporary tattoo regarding its limitation is also viable.

Research

Based on annual research, people spent a considerable amount of time on seeing, liking and purchasing manifold jewelries. People also value creativity notably and by using an artwork in which they themselves create, feel much more confident and exclusive.

Inspiration

The source of inspiration for this ring was the increment of creativity and variety in wearing jewelries and matching them with multifarious apparel, in which not only engage the user day by day and hence increase the creativity, but also gives the opportunity to create each desirable set with any clothing.

Project Overview

ID FRAM Jewelry has been a Bronze winner in the Jewelry Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Saedeh Sorouri.

Bronze Recognition

Saedeh Sorouri was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work ID FRAM Jewelry.

Saedeh Sorouri Press Releases

We provide a series of press releases on Saedeh Sorouri that journalists and press members can freely incorporate into their narratives. 3 press releases are now available for immediate access by journalists.

Introducing ID FRAM: A Revolutionary Jewelry Design by Saedeh Sorouri

Discover the Innovative Jewelry Design by Saedeh Sorouri

Saedeh Sorouri Newsroom

Access Saedeh Sorouri Newsroom for exclusive insights into distinguished design and laureled projects.