BonBonne Nuit
Candy Packaging for Ka Wai (Rae), Tsun
The concept behind BonBonne Nuit is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne Nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers' heads.
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Download Press Kit № 118219 Candy Packaging for Ka Wai (Rae), Tsun by Ka Wai Tsun to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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BonBonne Nuit by Ka Wai Tsun
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Candy Packaging by Ka Wai Tsun
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Ka Wai Tsun BonBonne Nuit
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Ka Wai Tsun Candy Packaging
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Ka Wai Tsun Designer Portrait Photo
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Ka Wai Rae TsunBrand Logo
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BonBonne Nuit Candy Packaging Press Releases
Press releases tailored for BonBonne Nuit are available in the languages: English.
BonBonne Nuit Candy Packaging Media Articles
We provide articles ready for publication on BonBonne Nuit, offered in several languages: German, Arabic (Standard), Turkish, Chinese (Mandarin), Hindi, Indonesian, Italian, Dutch, French, Portuguese, Spanish, Korean, Japanese, Russian and English.
Unique Properties
In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Tags
Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology
To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge
The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Project Duration
BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow
Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Research
During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration
There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Overview
BonBonne Nuit Candy Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Ka Wai Tsun.
Iron Recognition
Ka Wai Tsun was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work BonBonne Nuit Candy Packaging.
Ka Wai Tsun Press Releases
Our press releases on Ka Wai Tsun and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 1 press releases for journalists.
BonBonne Nuit: A Surreal Candy Packaging Experience
Introducing BonBonne Nuit, a whimsical candy packaging concept designed by Ka Wai Tsun, offering customers a taste of their own lucid dreams through surrealistic elements and imaginative storytelling.
Ka Wai Tsun Newsroom
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