Lays Heartwork by PepsiCo Design and Innovation innovative campaign

Lays Heartwork

Campaign for PepsiCo Design & Innovation

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

PepsiCo Design and Innovation 2021 Agency Silver Press Kit № 118793

Download Press Kit № 118793

Download Press Kit № 118793 Campaign for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Lays Heartwork by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Campaign by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design amp Innovation Brand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Lays Heartwork Campaign Press Releases

Press releases tailored for Lays Heartwork are available in the languages: English.

Lays Heartwork Campaign Media Articles

Explore our ready-to-use articles on Lays Heartwork, available in multiple languages: Arabic (Standard), Turkish, Hindi, Dutch, English, Spanish, Italian, German, French, Portuguese, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin), for your feature stories.

Unique Properties

In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.

Inspiration

To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.

Project Overview

Lays Heartwork Campaign has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Lays Heartwork Campaign .

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Unlock 50 press releases now, directly accessible to journalists.

Lays Heartwork Campaign Honors Unsung Heroes Amidst Covid-19

Lays Heartwork campaign by PepsiCo Design & Innovation pays tribute to essential workers during the Covid-19 pandemic

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 118793. Visit PepsiCo Design and Innovation's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are now viewing Press Kit / Media Showcase 118793 on Lays Heartwork. For more details, access Newsroom 133313.