Gatorade Fuel Rover by PepsiCo Design and Innovation innovative sports and beverage

Gatorade Fuel Rover

Sports and Beverage for PepsiCo Design and Innovation

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

PepsiCo Design and Innovation 2023 Agency Bronze Press Kit № 150636

Download Press Kit № 150636

Download Press Kit № 150636 Sports and Beverage for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

Credit the work's creator and/or photographer.
Mention design|newsroom as your source.
Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Gatorade Fuel Rover by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Sports and Beverage by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

PepsiCo Design and Innovation Gatorade Fuel Rover

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

PepsiCo Design and Innovation Sports and Beverage

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Gatorade Fuel Rover Sports and Beverage Press Releases

For Gatorade Fuel Rover, we offer press releases in multiple languages, including: English.

Gatorade Fuel Rover Sports and Beverage Media Articles

Explore our ready-to-use articles on Gatorade Fuel Rover, available in multiple languages: Spanish, German, Turkish, Korean, Arabic (Standard), Japanese, Russian, English, Chinese (Mandarin), French, Italian, Indonesian, Dutch, Hindi and Portuguese, for your feature stories.

Unique Properties

The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

Design Challenge

Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field. Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.

Inspiration

Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Project Overview

Gatorade Fuel Rover Sports and Beverage has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Gatorade Fuel Rover Sports and Beverage .

PepsiCo Design and Innovation Press Releases

Discover PepsiCo Design and Innovation's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 50 press releases today.

Gatorade Fuel Rover Redefines Sideline Hydration with Innovative Design

PepsiCo Design and Innovation Introduces the Gatorade Fuel Rover, Revolutionizing Sideline Hydration for Sports Teams

PepsiCo Design and Innovation Newsroom

Step into PepsiCo Design and Innovation Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 150636. Dive into PepsiCo Design and Innovation's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now browsing Press Kit / Media Showcase 150636 for Gatorade Fuel Rover — further insights await in Newsroom 133313.