Gatorade Fuel Rover by PepsiCo Design and Innovation innovative sports and beverage

Gatorade Fuel Rover

Sports and Beverage for PepsiCo Design and Innovation

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

PepsiCo Design and Innovation 2023 Agency Bronze Press Kit № 150636

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Gatorade Fuel Rover by PepsiCo Design and Innovation

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Sports and Beverage by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Gatorade Fuel Rover

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PepsiCo Design and Innovation Sports and Beverage

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Gatorade Fuel Rover Sports and Beverage Media Articles

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Unique Properties

The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

Design Challenge

Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field. Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.

Inspiration

Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Project Overview

Gatorade Fuel Rover Sports and Beverage has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Gatorade Fuel Rover Sports and Beverage .

PepsiCo Design and Innovation Press Releases

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You are currently viewing Media Showcase № 150636. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. Welcome to Press Kit / Media Showcase 150636 on Gatorade Fuel Rover. Discover additional content in Newsroom 133313.