Sports and Beverage
Gatorade Fuel Rover

Sports and Beverage for PepsiCo Design and Innovation

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

PepsiCo Design and Innovation 2023 Agency Bronze Press Kit № 150636

Download Press Kit № 150636

Download Press Kit № 150636 Sports and Beverage for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention design|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Gatorade Fuel Rover by PepsiCo Design and Innovation
Gatorade Fuel Rover by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Sports and Beverage  by PepsiCo Design and Innovation
Sports and Beverage by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

PepsiCo Design and Innovation Gatorade Fuel Rover
PepsiCo Design and Innovation Gatorade Fuel Rover

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

PepsiCo Design and Innovation Sports and Beverage
PepsiCo Design and Innovation Sports and Beverage

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Design Newswire
Gatorade Fuel Rover Sports and Beverage Press Releases

For Gatorade Fuel Rover, find press releases in a variety of languages: English.


Press Kit
Gatorade Fuel Rover Sports and Beverage Media Articles

Ready-to-feature articles on Gatorade Fuel Rover are available in these languages: Spanish, German, Turkish, Korean, Arabic (Standard), Japanese, Russian, English, Chinese (Mandarin), French, Italian, Indonesian, Dutch, Hindi and Portuguese, for your convenience.


Unique Properties

The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

Design Challenge

Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field. Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.

Inspiration

Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Project Overview

Gatorade Fuel Rover Sports and Beverage has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Gatorade Fuel Rover Sports and Beverage .

DesignPRWire
PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 50 press releases for journalists.


Gatorade Fuel Rover Redefines Sideline Hydration with Innovative Design

PepsiCo Design and Innovation Introduces the Gatorade Fuel Rover, Revolutionizing Sideline Hydration for Sports Teams


Newsroom
PepsiCo Design and Innovation Newsroom

Visit PepsiCo Design and Innovation Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 150636. Access PepsiCo Design and Innovation's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. This is Press Kit / Media Showcase 150636 featuring the Gatorade Fuel Rover. For more in-depth materials, see Newsroom 133313.

Explore Now

PepsiCo Design and Innovation Campaign
PepsiCo Design and Innovation

Campaign for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Golden
Rockstar Spotlight Studios Brand Experience
Rockstar Spotlight Studios

Brand Experience for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2023 Agency Silver
Lays Heartwork Campaign
Lays Heartwork

Campaign for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Silver
Out Here It's Dew Campaign
Out Here It's Dew

Campaign for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Bronze
PepsiCo Design and Innovation Beverage
PepsiCo Design and Innovation

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Platinum
Lifewtr Series 7 Art Through Technology Packaging
Lifewtr Series 7 Art Through Technology

Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Platinum
PepsiCo Design and Innovation Beverage
PepsiCo Design and Innovation

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Platinum
Pepsi New Year 2022 LTO Beverage Packaging
Pepsi New Year 2022 LTO

Beverage Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2022 Agency Golden
Game Fuel PRO-AM Consumer Experience Experiential
Game Fuel PRO-AM Consumer Experience

Experiential for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Golden
MTN Dew Cake-Smash Beverage Packaging
MTN Dew Cake-Smash

Beverage Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2022 Agency Golden
PepsiCo Design and Innovation Beverage
PepsiCo Design and Innovation

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Golden
PepsiCo Design and Innovation Beverage
PepsiCo Design and Innovation

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Golden
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY