Health Beverage for Deep Blue Design
4vita is a family business with privately-owned herbal crops on the island of Crete in Greece. A visit to the herb crops is enough to lead you to a sea of colors and aromas. The colors that flood you with a happy mood, generously shared by nature, were the inspiration for the packaging design. The drawings are contained in a harmonious color palette, thus defining the visual identity of the series. The text on the front is not just information but also gives a communicative character to the product. The visual identity is related to well-being, following a way of life with substance and health
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Download Press Kit № 119262 Health Beverage for Deep Blue Design by Maria Stylianaki to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press releases for 4Vita Herbs are now accessible in these languages: English.
Explore our ready-to-use articles on 4Vita Herbs, available in multiple languages: Turkish, Hindi, German, Arabic (Standard), Spanish, Italian, French, Portuguese, Dutch, English, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin), for your feature stories.
The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
4vitaherbs, packagingdesign, branding, packaging, healthybeverage
This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
The most complicated part was to understand the differences and benefits of all herbs.
The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020. Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020. Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020. Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020. Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
4Vita Herbs Health Beverage has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Maria Stylianaki was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work 4Vita Herbs Health Beverage .
Journalists and media members can enrich their content with our press releases on Maria Stylianaki, available for free use. Unlock 2 press releases now, directly accessible to journalists.
4Vita Herbs packaging design by Maria Stylianaki wins Bronze A' Design Award for its innovative approach to health beverage packaging, combining nature-inspired visuals with functional design.
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