Burning Tea
Beverages for Genki Forest (Beijing) Food Technology Group Co., Ltd.
The body of the Burning tea is designed in black and white, which is very simple and generous. The product logo is printed in the middle of the bottle, which is standing out form the background. The taste is printed on the bottom of the bottle so that consumers can see the taste of products directly and clearly. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing.
Download Press Kit № 119725
Download Press Kit № 119725 Beverages for Genki Forest (Beijing) Food Technology Group Co., Ltd. by Chi Forest to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Burning Tea by Chi Forest
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Beverages by Chi Forest
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Chi Forest Burning Tea
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Chi Forest Beverages
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Genki Forest Beijing Food Technology Group Co Ltd Brand Logo
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Burning Tea Beverages Media Articles
Access our collection of Burning Tea articles, ready for use and offered in languages: Indonesian, Japanese, Hindi, Italian, German, French, Portuguese, Dutch, English, Spanish, Turkish, Arabic (Standard), Korean, Russian and Chinese (Mandarin).
Unique Properties
The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Tags
Branding, Packaging, bottle, 3D, water
Production Technology
The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge
In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Project Duration
The project started in June 2017.
Operation Flow
The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Research
We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration
Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Image Credits
Xiaochen Liu
Project Overview
Burning Tea Beverages has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Chi Forest was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Burning Tea Beverages.
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