Diablo Black
Wine Packaging for Concha y Toro
Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Download Press Kit № 119906
Download Press Kit № 119906 Wine Packaging for Concha y Toro by Ximena Ureta to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Diablo Black by Ximena Ureta
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Wine Packaging by Ximena Ureta
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Ximena Ureta Diablo Black
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Ximena Ureta Wine Packaging
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Ximena Ureta Designer Portrait Photo
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Concha y ToroBrand Logo
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Diablo Black Wine Packaging Press Releases
Discover our press releases for Diablo Black available in the following languages: English.
Diablo Black Wine Packaging Media Articles
Utilize our prepared articles to feature Diablo Black, available in the languages: Dutch, Turkish, Arabic (Standard), Portuguese, German, Chinese (Mandarin), Hindi, Italian, French, Korean, Indonesian, Japanese, Russian, English and Spanish.
Unique Properties
Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Tags
Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Production Technology
Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Design Challenge
The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Project Duration
The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Operation Flow
The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Research
The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiration
Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Image Credits
Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez
Project Overview
Diablo Black Wine Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Ximena Ureta was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Diablo Black Wine Packaging.
Ximena Ureta Press Releases
Media members, dive into our press releases on Ximena Ureta's work, ready for you to use and enhance your journalistic content. Available now: 7 press releases ready for immediate access by journalists.
Introducing Diablo Black: A Mysterious and Sophisticated Wine Packaging
Discover the intriguing Diablo Black wine packaging, designed by Ximena Ureta, which reflects a dark and mysterious style, combining tradition with modernity.
Ximena Ureta Newsroom
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